Marketing Specialist

About the role

We are seeking a detail-oriented and strategic Marketing Specialist to join our team in Santa Ana. The ideal candidate will play a key role in the planning and execution of marketing campaigns, market research, and brand positioning. You will collaborate with cross-functional teams to identify market opportunities and create data-informed marketing solutions that elevate client success.

Responsibilities

• Develop and implement marketing strategies and campaigns across multiple platforms
• Conduct market research to identify trends, customer preferences, and competitor activities
• Assist in the creation of promotional materials and marketing content
• Monitor campaign performance and analyze metrics to improve effectiveness
• Support the execution of product launches and trade show participation
• Maintain brand consistency and messaging across all communication channels
• Coordinate with design, sales, and product development teams to align marketing efforts
• Prepare regular reports on campaign ROI and key performance indicators

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field
• 2+ years of experience in a marketing or strategic planning role
• Strong understanding of marketing principles, analytics, and campaign development
• Excellent verbal and written communication skills
• Proficient in Microsoft Office Suite and marketing analytics tools (e.g., Google Analytics)
• Strong organizational and time-management skills
• Ability to work both independently and collaboratively in a fast-paced environment

Additional Information: Benefits

• Competitive annual salary: $65,000 - $70,000
• Opportunities for professional growth and career advancement
• Comprehensive health, dental, and vision insurance
• Paid time off and holidays
• Ongoing training and development programs
• Supportive and collaborative work environment