Marketing Specialist

What's Under the Hood

DriveTime Family of Brands is the largest privately owned used car sales finance & servicing company in the nation. Headquartered in Tempe, Arizona and Dallas, Texas, we create opportunities and improve the lives of our customers and our employees by placing a focus on putting the right customer, in the right vehicle, on the right terms and on their path to ownership.

You can find DriveTime's tire tracks across the nation with dealerships where we embrace a transparent pricing approach, eliminating haggling and gimmicks and reconditioning centers where we breathe new life into pre-owned vehicles. Regardless of where you're located, if you've got DRIVE and you're looking to make an impact, we'd love for you to make a difference with us!

That's Nice, But What's the Job?

In short: Our Marketing Specialist supports the development, analysis, and optimization of consumer-facing brand and organic marketing experiences, with a focus on social media content, organic search/AEO, and brand consistency. Combines social asset development, marketing analytics, and content/UX sensibility to improve engagement and organic reach, partnering closely with our Graphic Designer and Marketing Analysts.

In long you will be responsible for

• Supporting organic search and AEO initiatives, including content testing and optimization across select channels
• Using AEO/organic performance data provided by Analytics to identify content optimization opportunities and inform testing priorities
• Actively optimizing organic/social campaigns based on performance data: identifying issues, testing improvements, and contributing to performance gains
• Serving as the primary point of contact for the dealership team on organic social initiatives: reviewing content, providing feedback, and coordinating execution
• Partnering with our Graphic Designer on social media asset development, applying channel-specific insight to improve content performance
• Conducting research and making content/copy recommendations, including ad headlines, descriptions and general copy, based on audience and performance insights
• Ensuring marketing assets and claims go through legal review and approval prior to publishing
• Ensuring our value props and brand voice are clearly and consistently communicated across social, content, and other consumer touchpoints
• Coordinating with Marketing Analytics, Design, Content and Brand stakeholders to support execution of organic growth initiatives
• Coordinating with external content/creative vendors and tracking execution and performance
• Staying ahead of social and search/AEO trends, proposing new formats and approaches
• Leveraging AI tools to support content drafting, research, and workflow efficiency across social, organic search, and AEO initiatives

So What Kind of Folks Are We Looking For?

• Someone passionate about combining brand storytelling, organic growth, creative thinking and analytics to drive measurable outcomes
• A versatile marketer who is comfortable moving between creative, analytical, and relationship-driven work
• A self-starter who thrives in an autonomous environment and takes ownership of results
• An innovative problem solver who is naturally curious about consumer behavior and emerging marketing technologies
• Detail-oriented, with a knack for catching what others miss
• A collaborative partner who communicates effectively across Design, Analytics, Brand, and dealership stakeholders

The Specifics

• 3-5 years of experience in marketing, brand, social media, content, or a related consumer-marketing field
• Bachelor's degree preferred; or equivalent practical experience
• Comfort partnering with design/creative teams on asset development
• Experience with A/B testing and iterative optimization
• Experience with analytics and reporting tools (Google Analytics, Sigma)
• Experience using AI tools for creative and content creation
• Ability to manage multiple projects and priorities in a fast-paced environment

Nice to Have

• Design, UX, or copywriting experience
• Familiarity with SEO/AEO concepts
• Consumer-facing brand marketing background (vs. B2B)
• Automotive, fintech, or related industry experience

So What About the Perks? Perks matter

• We take a hybrid work approach, finding balance between the benefits of in-person and work-from-home environments. This position has an on-site expectation of a minimum of three days a week.
• Medical, dental, and vision, oh my! DriveTime Family of Brands covers a sizable amount of insurance premiums to ensure our employees receive top-tier healthcare coverage.
• But Wait, There's More. 401(K), Company paid life insurance policy, short and long-term disability coverage to name a few.
• Growth Opportunities. You grow, I grow, we all grow! But seriously, DriveTime Family of Brands is committed to providing its employees with every opportunity to grow professionally with roughly over 1,000 employees promoted year over year.
• Tuition Reimbursement. We're as passionate about your professional development as you are. With that, we'll put our money where our mouth is.
• Wellness Program. Health is wealth! This program includes self-guided coaching and journeys, cash incentives and discounts on your medical premiums through engaging in fun activities!
• Gratitude is Green. We offer competitive pay across the organization, because, well… money matters!
• In-House Gym. We want our employees to be the best versions of themselves. So come early, take a break in your day or finish strong with a workout!
• Give Us a Reason (or not), and We'll Celebrate. Regardless of whether there is a holiday or not, we are finding ways to kick back and enjoy each other's company outside of day-to-day work.
• Smart-Casual Dress. Come dressed in jeans (you'll fit right in with the rest of us).
• Paid Time Off. Not just lip service: we work hard, to play hard! Paid time off includes (for all full-time roles) wellness days, holidays, and good ole' fashioned YOU time! For our Part-timers, don't fear you get some time too...vacation time is available - the more you work, the more you earn!

Anything Else? Absolutely.

DriveTime Family of Brands is Great Place to Work Certified! And get this: 90% of our rockstar employees say they feel right at home here. We could spend a lot of time having you read about ALL our awards, but we'll save time (and practice some humility) just naming a few others; Comparably Awards: Best Company for Diversity, Best Company Culture and Best Company Leadership, oh and don't forget Phoenix Business Journal Healthiest Employers (okay, we'll stop there)!

And when it comes to hiring, we don't just look for the right person for the job, we seek out the right person for DriveTime. Buckle up for plenty of opportunities to grow in a professional, fun, and high-energy environment!