Organic Social & Community Manager

About the role

At Pair Eyewear, we believe in placing our people at the center of everything we do. We are dedicated to fostering a joyful and dynamic workplace, providing our employees with an environment where they can thrive and make a meaningful impact.

Pair is seeking an Organic Social & Community Manager to own and grow Pair's presence across Facebook, Instagram, TikTok and beyond. You'll be our in-house voice and community advocate focused on organic content strategy, creative collaboration, and being our brand ambassador.

You'll own the full organic social function: from organic content calendar strategy and channel-specific creative briefs, to community management, creator relationships, and real-time engagement. There will be a strong emphasis on community building: engaging with our loyal customers, engaged audience, amplifying authentic customer stories, and translating community signals into business insights.

What You'll Do

Content & Channel Strategy

• Own strategy, planning, and publishing across all organic social channels (Instagram, TikTok, Facebook, and emerging platforms)
• Build and manage a monthly content calendar aligned to product drops, licensed collection launches, seasonal moments, and brand tentpoles
• Partner with the creative team to brief and develop channel-native content - from polished brand assets to lo-fi, UGC-style formats - ensuring every post earns its place in the feed
• Stay ahead of platform trends and algorithm shifts, bringing forward-looking channel recommendations to the broader marketing team

Community Management

• Own the community inbox: respond to comments, DMs, and mentions across all platforms with speed, warmth, and brand voice consistency
• Build systems and playbooks for community engagement - from customer care escalations to proactive community outreach
• Identify, engage, and cultivate relationships with Pair+ family, loyal customers, and organic advocates
• Surface community insights - recurring questions, trending topics, customer sentiment - and share them with product, creative, and marketing teams

Creator & UGC

• Collaborate with marketing & creative teams to source and manage a pipeline of UGC creators and micro-influencers who authentically align with Pair's audience and aesthetic
• Brief creators on seasonal campaigns, product launches, and licensed collections (Disney, Marvel and beyond)
• Build a repurposing workflow with the Creative team that moves top organic and UGC content into paid social efficiently
• Identify emerging creator talent and community trends before they peak

Cross-Channel

• Partner with the creative & paid social team to share high-performing organic content and community signals that inform ad creative
• Collaborate with the retention and email teams to ensure community-driven moments (drops, contests, member milestones) are amplified across channels
• Coordinate with the marketing, product and creative teams on licensed collection rollouts, ensuring organic social content meets both Pair brand standards and partner style guides

Who You Are

• You're a natural storyteller who understands how to build a brand community, not just grow a following
• You're deeply platform-native - you understand the difference between a TikTok that performs and one that just exists
• You're a strong writer who can match brand voice across formats: a witty caption, a heartfelt community reply, and a clear creative brief all feel equally natural to you
• You're analytical enough to care about the data and creative enough to not be paralyzed by it
• You're a collaborative builder, excited to work cross-functionally in a fast-moving DTC environment where no two weeks look the same
• You're energized by a high product cadence - new frames, new licensed drops, new tops - and know how to keep content feeling fresh without burning out the team

Need to Have

• 4+ years of hands-on organic social and community management experience, ideally within the DTC space.
• Deep fluency across core social platforms (Facebook, Instagram and TikTok.) You understand the platforms' creative formats, algorithms, and community dynamics
• Demonstrated track record of growing engaged audiences and building brand communities, not just impression metrics
• Strong project management skills: you can run a content calendar and manage creator relationships without dropping balls
• Comfortable working within or alongside a creative/marketing/CRM teams to brief, review, and ship content at pace

Nice to Have

• Experience at a brand with licensed partnerships or co-branded collaborations
• Background managing community for a subscription or membership product
• Experience building UGC pipelines or micro-influencer programs from the ground up
• Comfort analyzing social performance data in tools like Sprout Social or native platform analytics

Pay and benefits

At Pair, we carefully consider a wide range of factors when determining compensation. These considerations can cause your compensation to vary. The pay range for this position is expected to be between $100,000 - $120,000 and will depend on your skills, qualifications, and experience. Additionally, this role might be eligible for discretionary short-term and long-term incentives. We encourage all interested candidates to apply.