Social Media Lead for Talent

About the Role

Social media is the highest-leverage item we can do behind our top talent.

We need a Social Media Lead who lives and breathes organic content strategy, knows every algorithm update the day it drops, and can build repeatable, creator-specific playbooks that actually move the needle on social media growth and monetary growth for our top talent.

What You'll Do

Strategy & Research

• Develop bespoke social strategies for top-tier Playbook talent
• Research viral trends, algorithm changes, and new platform features across Instagram and TikTok
• Track and analyze performance of our top talent weekly
• Run weekly viral content analysis and distribute insights to the team
• Publish a recurring newsletter on social trends relevant to our creator verticals
• May do community calls / webinars
• Feedback and support for paid ad creative
• Support with curriculum and creator training

Creator Playbooks

• Build launch marketing kits: do-exactly-this templates, post formats, captions, timing - no guesswork
• Build challenge marketing kits in the same format
• Break down posting perfection for each key vertical: Fitness, Yoga, CrossFit, Moms & Dads, etc.
• Develop mastery of what to post for lead generation vs. conversion - and teach it
• Cover ad creative strategy, since most paid is amplified organic

Editing & Production Guidance

• Stay current on the best editing tools and techniques
• Coach creators and CMs on how to edit better - speed, hooks, retention

Growth Tracking

• Own social growth tracking for our top 50 creators
• Surface the biggest opportunities and the biggest gaps each week

Who You Are

• You have a genuine obsession with social media - you track algo changes like a hawk and know what's working before it goes mainstream
• You've developed content strategy for creators, brands, or talent at scale
• You can distill complex strategy into simple, actionable templates that a creator can execute without a second question
• You understand the organic-to-paid funnel and can think across both
• Bonus: you're AI-savvy and excited about building tools that scale this work
• Comfortable working across fitness, wellness, and lifestyle verticals

How This Role Works

• Initially, this person will be building the playbooks and feeding strategy directly to creator managers, who will hold creators accountable for execution.
• Long-term, the vision is to build AI-powered tools that automate the delivery of social guidance to creators at scale.
• This is a role with a real path to building something big.

Team

1 key hire to start, with support to be determined. We're looking for someone who is ideally AI-savvy and excited about building infrastructure, not just executing it.