Performance Marketing Strategist

About the Role

As a Performance Marketing Strategist, you’re the paid acquisition expert behind every account Flint runs. We work with brands that spend millions across Google and Meta, and you’re the one who makes that spend pay off. You run the accounts hands-on, from structure and targeting to bidding, budgets, and creative testing, and for once the landing page is yours too. You’ll see how paid acquisition plays out across many different brands, and you’ll know what’s working within days instead of months.

Everything you know about performance marketing goes into Flint’s ads agent, so you get to build the frontier AI for your craft. Over time, the way you run accounts becomes the way Flint runs them for every brand we work with.

What You'll Do

• Run Google Ads and Meta accounts hands-on for a portfolio of brands, from structure, keywords, and audiences to bidding, budgets, and creative testing
• Decide how each brand’s budget should split across Google and Meta based on where its next profitable customer comes from
• Diagnose wasted spend and missed conversions, and scale what’s profitable
• Repair or rebuild accounts that need a stronger foundation in both execution and measurement
• Make calls based on each customer’s growth goals, not vanity metrics
• Be the expert behind our strategic accounts, and step in personally when they need you
• Challenge the ads agent when it gets something wrong, and work with our engineers to make it better
• Turn your playbook into how Flint’s agent runs paid acquisition, starting with search-query mining and account structuring
• Work alongside our account team, who handle most day-to-day customer communication

Who You Are

• Strong hands-on experience running both Google Ads and Meta in DTC or B2B (both is a plus)
• A track record of owning meaningful budgets across channels and the results that come with them
• Good judgment about when an account needs optimizing and when it needs a rebuild
• A habit of investigating problems instead of working around them
• Experience testing and measuring what works, from search ads to Meta creative
• Clear, frequent written communication and close attention to detail
• Comfort with AI tools and interest in building the AI for your craft

Nice to have

• Shopping, Performance Max, and AI Max
• Meta Advantage+ campaigns
• Incrementality testing, offline conversion tracking, and Meta’s Conversions API
• Experience with other paid channels, such as TikTok or LinkedIn
• AI workflows or tools you’ve built yourself

Benefits

• Ownership in an early-stage company through competitive equity
• Competitive compensation
• Medical benefits and 20 days of paid time off each year
• Lunch, snacks, and Cometeer coffee in the office
• A dog-friendly office in the Financial District
• A highly creative team that spends time together inside and outside the office
• The opportunity to build a critical function from the beginning, while shaping a new category