Product Manager

About the role

SoulCycle is built on community, energy, and the feeling riders get when they walk out of a studio a little lighter than they walked in. As a Product Manager at SoulCycle, you will shape the products that carry that feeling beyond the bike: how riders discover, book, ride, and come back, and how our studio teams and instructors deliver an experience people love. You will drive the roadmap for our rider app, website, and studio technology, building lasting relationships with our riders and driving real business outcomes.

You will report to our VP, Product & Technology, and join our product team at a moment when the craft of product management is changing fast. We expect you to work the way modern product teams do: using AI every day to prototype, research, and analyze, so we can learn faster and ship things that matter. You will help define how we build, not just what we build, and play a key role in the future direction of SoulCycle. This position is full-time in our New York HQ.

Responsibilities

As a Product Manager you will

• Shape and drive the roadmap for the SoulCycle rider app, website, and studio technology. Develop a clear vision and strategy in partnership with the VP, Product & Technology, make sharp prioritization calls, and tie every bet to a rider or business outcome.
• Run continuous discovery. Talk to riders, studio staff, and instructors regularly, and use Claude to speed up synthesis of interviews, surveys, reviews, and support feedback so insights reach the team in days, not weeks.
• Prototype to learn. Turn ideas into working, clickable, or coded prototypes using AI-assisted design and development tools, and put them in front of users and stakeholders before we commit engineering time.
• Partner closely with engineering, design, data, marketing, and studio operations to deliver focused, iterative releases. Write clear, concise specs and use Claude to draft and pressure-test requirements, user stories, and edge cases.
• Own measurement. Define success metrics up front, instrument what you ship, and analyze feature and product performance yourself, using Looker, SQL, and AI-assisted analysis to understand adoption, retention, revenue, and rider behavior.
• Design and run experiments (A/B tests, pilots, phased rollouts), read the results with rigor, and make clear scale, iterate, or stop decisions.
• Identify opportunities to use AI in our products and operations, from personalization to smarter tools for studio teams, and evaluate them for value, quality, cost, and rider trust.
• Communicate with clarity. Share your thinking, trade-offs, and results with stakeholders from studio managers to executives, and keep the whole team focused on the outcomes that matter.
• Raise the bar on how we work. Proactively improve our product development process, tooling, and culture, and share what you learn about effective AI-enabled workflows with your peers.

Qualifications & Requirements

A successful Product Manager will have

• 3 or more years of hands-on product management experience, with a track record of shipping products that moved key metrics.
• Demonstrated fluency with AI tools in your daily work, such as large language models like Claude, AI prototyping and coding tools, and AI-assisted research and analysis, and good judgment about when to trust their output and when to verify it.
• Strong quantitative and analytical skills, including comfort pulling and analyzing data yourself (SQL and a BI tool such as Looker), and a passion for data-driven decision-making.
• Experience with user research and discovery: running interviews, testing prototypes, and translating qualitative and quantitative insight into product decisions.
• Proven success partnering with a diverse range of stakeholders to create focus and deliver complex systems and products in an ever-evolving environment.
• Excellent written and verbal communication and collaboration skills, with the ability to keep teams aligned on key outcomes.
• The ability to give and receive actionable, insightful feedback with fellow Product Managers to improve the SoulCycle experience as a whole.
• A personal passion for fitness and/or the SoulCycle brand.

Nice to Have

• Experience with consumer mobile app, subscription, membership, or e-commerce products.
• Experience in fitness, wellness, hospitality, or other experience-driven businesses.
• Experience building or shipping AI-powered product features.

Pay Transparency: $125,000 - $140,000

Additional Information

All your information will be kept confidential according to EEO guidelines. Must have a legal right to work in the United States.