Regional Marketing and Communications Director - Baton Rouge

About the role

Exceptional care starts with exceptional people.

For us, this is more than a job- it's a calling. It's waking up each day, looking for ways to make a difference with a compassionate, inclusive and talented team. Ochsner empowers you to discover your passion, reach your potential, and Pursue Your Purpose. Exceptional care starts with exceptional people and teams. Together we are leading the way.

This job oversees the strategic planning, direction, implementation and tracking of marketing and communications initiatives in assigned region. Leverages the System marketing and communications strategy by aligning and customizing in assigned region; builds brand equity, reputation and positioning in respective region; defines and tracks regional key performance indicators to identify trends and opportunities. Serves as a strategic advisor to regional executive leadership team and supervises a team of regional marketing and communications professionals.

This job description is a summary of the primary duties and responsibilities of the job and position. It is not intended to be a comprehensive or all-inclusive listing of duties and responsibilities. Contents are subject to change at the company's discretion.

Education

Required - Bachelor's degree in communications, marketing, business administration, or related field.

Preferred - Master's degree in communications, marketing, business administration, or related field.

Work Experience

Required - 5 years of experience in communications strategy, planning, management and measurement, including 3 years in management.

Preferred - 7 years of communications experience and/or communications experience in a healthcare system or nationally-ranked hospital.

Knowledge Skills and Abilities (KSAs)

• Exceptional verbal and written communication skills and ability to present information clearly and professionally to various levels of people.
• Ability to manage staff and a regional marketing and communications budget and be accountable for results.
• Ability to analyze information and make recommendations.
• Excellent interpersonal skills and ability to build relationships with staff members, physicians and senior leadership.
• Must have initiative, strong attention to detail, strong project management and organizational skills, and strong analytical and problem-solving skills.
• Must have computer skills and dexterity required for data entry and retrieval of required job information. Proficiency in using computers, software, and web-based applications.

Job Duties

• Establishes and oversees strategic marketing plans and budgets for the region that contributes to regional and system-wide strategic and operational goals.
• Oversees social, digital and reputation programs. Builds brand equity, improves reputation and brand position, and contributes to employee engagement and desired culture in the assigned region.
• Ensures timely delivery of all marketing programs for the region to acquire, retain and engage consumers and to enhance the image and reputation of the organization.
• Works with the marketing and communications analytics team to measure messaging across multiple platforms and tactics to achieve focused goals and targets and continuously reviews regional analysis and measures of key performance(s) indicators to identify trends and opportunities.
• Strategically aligns regional internal communications with system internal communications to leverage platforms and drive employee engagement.
• Manages media relations and crisis communications within the region.
• Supervises regional marketing and communications team members and provides coaching and development.
• Manages outside agencies, internal resources, and budget to maximize results and achieve regional and organizational goals.
• Performs other related duties as required.

Additional information

The above statements describe the general nature and level of work only. They are not an exhaustive list of all required responsibilities, duties, and skills. Other duties may be added, or this description amended at any time.

Remains knowledgeable on current federal, state and local laws, accreditation standards or regulatory agency requirements that apply to the assigned area of responsibility and ensures compliance with all such laws, regulations and standards.

This employer maintains and complies with its Compliance & Privacy Program and Standards of Conduct, including the immediate reporting of any known or suspected unethical or questionable behaviors or conduct; patient/employee safety, patient privacy, and/or other compliance-related concerns.

Physical and Environmental Demands

Sedentary Work - Exerting up to 10 pounds of force occasionally (Occasionally: activity or condition exists up to 1/3 of the time) and/or a negligible amount of force frequently (Frequently: activity or condition exists from 1/3 to 2/3 of the time) to lift, carry, push, pull, or otherwise move objects. Sedentary work involves sitting most of the time but may involve walking or standing for brief periods of time. Jobs are sedentary if walking and standing are required only occasionally, and all other sedentary criteria are met.

Normal routine involves no exposure to blood, body fluid or tissue and as part of their employment, incumbents are not called upon to perform or assist in emergency care or first aid.

The incumbent has no occupational risk for exposure to communicable diseases.

Because the incumbent works within a healthcare setting, there may be occupational risk for exposure to hazardous medications or hazardous waste within the environment through receipt, transport, storage, preparation, dispensing, administration, cleaning and/or disposal of contaminated waste. The risk level of exposure may increase depending on the essential job duties of the role.

Are you ready to make a difference? Apply Today!

Ochsner Health does not consider an individual an applicant until they have formally applied to the open position on this careers website.

Please refer to the job description to determine whether the position you are interested in is remote or on-site. Individuals who reside in and will work from the following areas are not eligible for remote work position: Colorado, California, Hawaii, Illinois, Maine, Maryland, Massachusetts, Minnesota, New Jersey, New York, Vermont, Washington, and Washington D.C.

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