Regional Marketing Manager

Discover What's Possible at BetMGM

Ready to make your career legendary? Join us as we bring the magic of Vegas to our players. The BetMGM team has over 1,400 talented members, revolutionizing sports betting and online gaming in the United States and Canada. We're a brand with technology at our hearts and the most driven and focused talent in the business.

As a valued team member, we're committed to giving you the resources and support you need to thrive. Our benefits and perks include:

• Medical, Dental, Vision, Life, and Disability Insurance
• 401(k) with company match
• Pre-tax spending accounts including health care FSA and commuter savings
• Flexible paid time off
• Professional development reimbursement and ongoing skills training opportunities
• Employee resource groups
• Swag, ticket giveaways, and more!

At BetMGM, we recognize that every individual plays a meaningful role in our success. That's why we're committed to building a respectful, inclusive workplace. It's the strategy behind every win. By meeting people where they are, we create a culture of belonging where everyone can thrive and a workplace that reflects our values, our people, and our drive to win.

About the Role

The Regional Marketing Manager develops and executes local marketing strategies that connect BetMGM's retail sportsbooks and digital products across assigned markets. This role requires close and frequent collaboration with numerous MGM Resorts property marketing and leadership teams as well as the entirety of the BetMGM organization.

The Regional Marketing Manager will bring national BetMGM campaigns to life locally through on-property promotions, partnerships utilization and events that drive brand awareness, customer acquisition, property visitation, and loyalty. As an individual contributor, you will own campaign execution and lead cross-functional projects through collaboration and influence.

• Location
• New Jersey, within reasonable commuting distance of Atlantic City
• Job Type

Hybrid, with travel occurring regularly between Atlantic City and other properties, as necessary

Responsibilities

• Develop and execute regional omnichannel marketing plans aligned with company priorities, with clear objectives, tactics, timelines, and measurable KPIs.
• Serve as a key marketing contact for BetMGM and MGMRI departments - working to bring the BetMGM brand to life across assigned properties and retail sportsbooks.
• Develop strong working relationships and partner with BetMGM and MGMRI corporate/property teams to curate campaigns and experiences rooted in driving incremental retail play and mobile acquisition.
• Leverage design/creative trafficking system to generate location-by-location strategic marketing/messaging assets to be deployed across various property journey touchpoints
• Own localized promotion and on-site activation concepts from creative briefing and legal and compliance approvals through execution and post-campaign analysis, ensuring consistent retail and digital brand messaging.
• Create campaigns that drive sportsbook visitation during both peak and non-peak periods - with an emphasis and knowledge of major sporting event and property event calendars.
• Leverage local expertise to strategize and advise other BetMGM departments on optimal messaging, creative and marketing touchpoint opportunities within assigned jurisdictions.
• Lead cross-functional projects without direct authority, coordinating stakeholders, tracking milestones, prioritizing issues, and resolving execution challenges.
• Leverage multiple sources of data to analyze campaign results, market trends, recommend improvements, and identify new sports and interactive gaming opportunities for regional growth.
• Prepare, pitch and present new concepts/ideas and evaluate the performance/success of executed campaigns/activations to both internal (BetMGM) and external (MGMRI) senior leadership team members.
• Develop and maintain strong working relationships with both BetMGM and MGM Resorts teams.
• Perform other job-related duties as assigned.

Qualifications

• Seven or more years of experience in marketing, sports betting, gaming, interactive gaming, event management, hospitality, or a related field.
• Bachelor's degree in marketing, sports management, hotel administration, or a related field, or equivalent experience; master's degree preferred.
• Experience in brand marketing, advertising, consumer communications, or events for a large brand; experience with a casino resort or similar entertainment venue preferred.
• Working knowledge across marketing, loyalty, CRM, analytics, operations, technology, e-commerce, casino, finance, promotions, events, and compliance.
• Demonstrated ability to lead cross-functional projects through influence, manage competing priorities, and deliver accurate, high-quality work on schedule.
• Strong communication and relationship-building skills, with the ability to collaborate effectively with internal and external partners at all levels.
• Ability to obtain and maintain the gaming registrations or licenses required in relevant jurisdictions.
• Proficiency in Microsoft Outlook, Word, Excel, and PowerPoint preferred.

Additional information

Applicants must possess legal authorization to work for our company in the U.S. without the need for immigration sponsorship. At this time, this role is not eligible for immigration-related employment authorization sponsorship including H-1B, O-1, E-3, TN, OPT, etc.

Compensation

The pay range for this position is as follows

103,200.00--137,600.00

Factors which may affect starting pay within this range may include geography/market, skills, education, experience and other qualifications of the successful candidate. This position is also eligible for participation in a performance-based bonus plan.

Gaming Compliance & Licensing Requirements

As an online gaming company, BetMGM is required to comply with state gaming regulations which includes licensing obligations. Applicable employees must be licensed by at least one jurisdictional agency, although certain positions require licensing by multiple agencies. Failure to become licensed or maintain licensure with each agency as required for the role may result in termination of employment. Please note that the licensing process includes comprehensive background checks which may include a review of criminal records, financial history, and personal background verification.

In addition, candidates must comply with and support BetMGM's responsible gambling policies, procedures, and initiatives.