Sales Activator Manager
- Pay
- $92,000 – $138,000 per year
- Location
- Wallingford, CT
- Listed
- 3 days ago
About the role
Kpi Achievement
Ensure Sales Activators outperform in the market
Perfect store permanent placements objectives defined by opportunity ranker
Responsibility of developing targets for the region, measuring/manage progress on targets & action plan to close gaps
Select, Manage, Develop, Reward
- Lead, coach, and develop region sales activators to ensure strategic relationship and selling objectives are met or exceeded, sales and distribution targets are flawlessly executed to standard
- Build a diverse organization that reflects the marketplace; lives to Red Bull's Values and inspires team through effective leadership
- Complete annual performance reviews with all direct reports, building and supporting development plans
- Lead by example and ensure the Sales Activator Team understands and adheres to
- Company standards & targets, HR & performance management needs, and operating & safety procedures
Building Success Through Tools & Resources
Report regularly on Monthly Performance Review (MPR) and Quarterly Business Review needs, and other ad hoc reporting to the Director, Sales & Distribution
Work collaboratively across the organization, sharing best practices; act as a major contributor/leader among peer group
At a senior level manage strategic account relationships and selling opportunities including non-price related sales and company initiatives, special packs, and the recommendation/evaluation of incremental sales growth drivers
Manage Retail Relationships
- Ensure alignment with RBNA National KA for all Wiring Accounts
- Proficiency in-retailer ways of working (terminology) increasing opportunities to expand in-store presence
- Ensure alignment with Red Bull sales management on district distribution plans, routes, new product distribution, and volume/sales forecast (DSD alignment)
- Evaluate total market conditions, competitive threats, and changing local dynamics which may impact volume, share, profit, as well as other business metrics
- Build and maintain strong working relationships with senior-level chain contacts to nurture proper account wiring; schedule and hold regular meetings with customized presentations
- Develop market solutions utilizing analytical selling approach and all available market data
- Lead and present on specialized trainings, Engagement Action Planning, etc. jointly with HR
Qualifications & Requirements
- 3+ years of experience in Direct Store Delivery (DSD) management
- Experience supervising a team of account sales professionals
- Valid US Driver's License and obtainment of DOT Medical card
- Ability to lift and transport up to 25 pounds of inventory and/or advertising displays
- English; additional languages an advantage
Additional Information
The base salary range for this position is $92,000 - $138,000 + cash incentives. Actual salary offers may vary based on work experience. The base pay range is subject to change and may be modified.
About the Company
Sales Activator Manager is responsible for leading all Sales Activator(s) within the region to ensure RBDC strategy is executed to win versus competition and drive long-term sales in large format accounts. Develop and track performance measures for all direct reports and develop market solutions utilizing analytical selling approach and all available market data. Maintain positive working relationships and communications with senior level chain contacts, RBNA contacts, sales and administrative staff.
Equal opportunity and legal notices
Red Bull Distribution Company, Inc. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, gender, genetic information, national origin, disability, uniform service, veteran status, age, or any other classification protected by Federal, state, or local law.
From Red Bull's careers page, first listed on Rolev.ai on November 6, 2026. Rolev.ai is not the employer.
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Common questions
What is the salary for the Sales Activator Manager role at Red Bull?
The Sales Activator Manager posting at Red Bull states compensation of $92,000 – $138,000 per year. Final pay may depend on location, experience, and interview evaluation on Red Bull's official career site.
Where is the Sales Activator Manager job at Red Bull located?
This Sales Activator Manager position at Red Bull is located in Wallingford, CT. Always check Red Bull's application page for specific state eligibility or relocation policies.
How do I apply for the Sales Activator Manager position at Red Bull?
This listing links directly to Red Bull's SmartRecruiters application page. You can apply directly on Red Bull's site, or use Rolev.ai to check your resume fit, generate a zero-hallucination tailored resume and cover letter for this posting, and autofill the SmartRecruiters application form in 1 click with the Rolev.ai Chrome extension. You always review the form and press Submit yourself.