Sales Strategy and Insights Lead

Role Overview

As the Sales Strategy and Insights Lead, you will drive and measure sales outcomes while focusing on optimizing sales planning to ensure the team is efficient, effective, and properly resourced. In this role, your focus will be on iterating on the sales planning process, defining key metrics, and optimizing programs that drive commercial growth. You will work closely with senior leadership and cross-functional teams to enhance sales strategies, improve productivity, and align initiatives with business objectives.

This role requires a proactive problem-solver with strong analytical, project management, and communication skills to bring structure to ambiguity, drive data-informed decision-making, and scale sales efficiency programs and processes.

Focus Areas

As a Sales Strategy and Insights Lead, you will drive impact in four core areas:

• Sales Compensation Strategy + Headcount Planning
• Support sales leadership in designing compensation plans that drive performance and align with business objectives.
• Partner with Finance and HR to develop headcount planning models that ensure proper resource allocation for growth and integration.
• Analyze compensation effectiveness and recommend optimizations to improve sales team motivation and productivity.
• Commercial Productivity + Reporting
• Develop and refine sales reporting frameworks to provide actionable insights on performance.
• Work with Revenue Operations to enhance forecasting accuracy and pipeline management.
• Identify bottlenecks in sales execution and provide data-driven recommendations for improvement.
• Sales Initiative Tracking + Benchmarking
• Define KPIs and benchmarks to measure the success of key sales initiatives.
• Track performance against industry and internal benchmarks to identify opportunities for improvement.
• Collaborate with cross-functional teams to ensure initiatives are executed effectively and deliver measurable results.
• Sales Process Optimization + Leadership Support
• Identify inefficiencies in the sales process and implement best practices to improve conversion rates and deal velocity.
• Provide strategic support to sales leadership by delivering insights and recommendations for ongoing sales strategy refinement.
• Lead change management efforts to drive adoption of new processes and tools across the sales organization.

Key Responsibilities

• Process Optimization & Change Management: Develop and document sales strategies, streamline workflows, and drive continuous improvement initiatives.
• Stakeholder Engagement: Build strong relationships with senior leaders, cross-functional teams, and business sponsors to ensure seamless execution and adoption of strategic programs.
• Performance Monitoring & Reporting: Own sales forecasting, partner on quota setting, and identify key performance indicators (KPIs) to track progress.
• Prioritization & Decision Support: Assess and prioritize initiatives based on business impact, timing, and cross-functional support.
• Strategic Initiative Execution: Lead and manage multiple high-impact projects from initiation through delivery, ensuring alignment with business objectives.
• Team Collaboration:
• Partner closely with Sales, Finance, HR, Sales Operations, Product, Marketing, and Business Technology to implement scalable sales strategies.
• Coach and support stakeholders through change management efforts to drive adoption of new initiatives.
• Ensure best-in-class sales insights and resources are available to empower commercial teams.

Qualifications & Skills

• 5-7 years of experience in consulting, program/project management, internal strategy & operations, or business analysis, acquisition integration is a plus
• Strong analytical skills to define requirements, assess impact, and identify solutions.
• Experience using project management tools (SmartSheet, MS Project, Tableau, Claude) and Google Suite (Docs, Sheets, Slides).
• Ability to work independently while fostering strong collaboration across teams.
• Experience in AdTech or MarTech is a plus.
• A problem-solving mindset (GSD attitude) with the ability to navigate roadblocks and drive execution.

Pay and benefits

The approximate annual base compensation range is $163,000 to $191,500. The actual offer, reflecting the total compensation package and benefits, will be determined by a number of factors including the applicant's experience, knowledge, skills, and abilities, geography, as well as internal equity among our team.

This is a hybrid, 2 days a week in-office position in San Francisco or New York City.

Benefits

• People: Work with talented, collaborative, and friendly people who love what they do.
• Fun: We host in-person and virtual events such as game nights, happy hours, camping trips, and sports leagues.
• Work/Life Harmony: Flexible paid time off, paid holidays, options for working from home, and paid parental leave.
• Comprehensive Benefits Package: LiveRamp offers a comprehensive benefits package designed to help you be your best self in your personal and professional lives. Our benefits package offers medical, dental, vision, life and disability, an employee assistance program, voluntary benefits as well as perks programs for your healthy lifestyle, career growth and more.
• Savings: Our 401K matching plan-1:1 match up to 4% of salary-helps you plan ahead.