SDR - Trade Fleet

Role overview

We're hiring an SDR to own outbound trade fleets: construction, HVAC, electrical, plumbing, and other service-based fleets. You'll work shoulder to shoulder with our founders and AEs to build pipelines, sharpen our messaging, and shape how we sell into this segment.

This is an on-site role at our Lehi office. We believe early-stage sales teams are built faster when you're in the room together, learning from every dial and every demo prep.

Key Responsibilities

• Prospect into trade fleet target accounts through a disciplined mix of cold calls, cold email, and LinkedIn outreach, sustaining a high-volume, high-quality outbound motion (100+ calls per day).
• Qualify inbound leads against our ideal customer profile and convert qualified conversations into booked discovery calls for Account Executives.
• Partner with marketing on campaign development, messaging testing, and ongoing refinement of the trade fleet ideal customer profile.
• Maintain accurate, up-to-date records in Salesforce and Outreach, and bring a clear point of view on what messaging and tactics are working.
• Contribute directly to the outbound playbook other SDRs will follow as the team scales.

In the first 30 days

You have completed onboarding and have a working knowledge of PistonPay's product, ICP, and trade fleet market.

• You are comfortable with our tech stack (Salesforce, Outreach, Slack, G-Suite) and running a full daily outbound cadence.
• You have made your first calls and sent your first sequences, and are actively building pipeline.
• You have booked your first discovery calls for an Account Executive.

In the first 90 days

• You are consistently hitting daily and weekly activity targets (100+ calls/day) and booking a steady, predictable volume of qualified meetings.
• You have a clear, data-backed point of view on what messaging, lists, and channels are working in the trade fleet segment.
• You are a trusted partner to marketing and AEs, actively shaping campaigns and ICP refinement rather than just executing them.
• You have helped document or improve the outbound playbook for this segment.

Must-have

• A genuine desire to build a long-term career in sales. This is a launchpad role, not a stopgap.
• Strong written and verbal communication skills.
• Ability to thrive on a high-volume outbound cadence (100+ dials/day) and work cross-functionally with marketing, AEs, and leadership.
• Coachable, competitive, and energized by building something from the ground up.

Nice-to-have

• Prior SDR, BDR, or summer sales experience.
• Door-to-door sales experience.
• Competitive athletics or sports background.
• Immersive, high-discipline experience such as a religious mission, military service, or similar.
• Curiosity about or prior exposure to fintech, payments, or trucking/logistics.
• Familiarity with Salesforce, Outreach, Slack, or G-Suite.

Reporting Structure

This role reports to Sales Leadership, with close day-to-day collaboration alongside our Account Executive(s) and Marketing team. You'll have direct input into how the SDR function is structured and run as we scale.

Compensation & Benefits

• $55,000 to $60,000 OTE
• Meaningful early-stage equity
• Medical insurance
• All hardware and software needed to do your best work
• A front-row seat to building a category-defining payments company from its earliest days

Working Conditions

This is a full-time, on-site role based in our Lehi, Utah office, five days per week. The role is phone- and computer-intensive, with sustained daily outbound calling (100+ calls/day) as a core, non-negotiable function of the job.

How to Apply

Please include your resume and a few sentences on why you want a career in sales, and why PistonPay specifically.