Search Engine Marketing (SEM) Specialist

About the role

Comoto's Performance Marketing team is the engine driving our revenue and bringing new riders into our community. We are looking for an experienced Search Engine Marketing (SEM) Specialist to own the strategy and daily execution of our Paid Search and Shopping channels across RevZilla, Cycle Gear, and J&P Cycles.

Reporting directly to the SEM Manager, you will manage multimillion-dollar budgets, optimize expansive product catalogs, and directly impact our bottom line. If you love digging into data, testing bold ideas, and solving complex growth puzzles across three iconic power-sports brands, this role is built for you.

Our Next SEM Specialist Will

• Drive Paid Search & Shopping Growth: Build, manage, and scale high-performing search and shopping campaigns across Google, Bing, and other engines for our massive, ever-growing catalog of premium gear and parts.
• Test & Optimize Daily: Lead creative A/B ad testing to find messages that resonate with powersports enthusiasts, while actively managing day-to-day pacing, bids, and campaign performance to scale top performers.
• Manage Multimillion-Dollar Budgets: Oversee large-scale campaign spending efficiently, using advanced bid management tools and data insights to maximize ROI and fuel aggressive growth targets.
• Maintain High Workflow Quality: Ensure flawless execution through rigorous self-QA on ad copy, audience targeting, and campaign builds, while peer-reviewing team workflows to protect the customer experience.
• Partner Cross-Functionally & Expand Impact: Collaborate closely with Analytics, Creative, Video, Merchandising, and Rider Support teams with opportunities to contribute to broader media channels like Display, Paid Social, and Video.

Qualifications & Requirements

Our Next SEM Specialist Has

• 2-5 Years in SEM & Shopping: Proven track record running large-scale, high-budget Paid Search and Shopping campaigns end-to-end within an e-commerce or retail environment.
• Mastery of Enterprise Tools: Deep experience with Google Ads, Microsoft Advertising, 3rd-party bid management platforms (e.g., SA360, Skai), and Web Analytics tools.
• Advanced Analytical Capabilities: High proficiency in Excel (pivot tables, complex formulas, modeling) and comfort tackling marketing challenges like attribution, media mix modeling, and cross-device journeys.
• Execution & Detail Focus: Strong project management skills with the ability to balance multiple campaign priorities while maintaining exceptional accuracy under tight timelines.
• Collaborative Self-Starter Drive: Ability to adapt quickly to new tools and processes, communicate complex data clearly, and thrive in a fast-paced, high-energy environment.

Extra Credit

• Hands-on experience with Display, Paid Social, or Video campaign management.
• Technical data skills including SQL, Google Ads Scripting, or BI platforms (e.g., Tableau, Qlik).
• A personal passion for motorcycles, ATVs, UTVs, or powersports culture.

Additional Information

All your information will be kept confidential according to EEO guidelines.