Senior Brand Manager

About the role

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Main Purpose of the Job

Contributing to the development of the business strategy, and implementation of brand marketing actions in line with agreed strategies

Project lead for new product development and ensuring the same in line with agreed objectives.

Initiate, activate and analyze consumer understanding and brand connect parameters consistently to always remain relevant to the consumer in all marketing actions – product development, communication, promotions etc

Key Responsibilities

• Build annual brand plans aligned to the business plan—covering historical/category analysis, consumer‑brand diagnostics, competitive moves, and spend effectiveness.
• Own the Integrated Commercial Plan with Demand Planners and CDT; sync ATL with RTM/BTL to deliver cohesive execution across channels.
• Lead I\&R (EMS process)
• : concepting and testing, SAP initiation, marketing inputs to product development, regulatory, 60/40+, industrialization, approvals, and launch excellence.
• Orchestrate cross‑functional readiness with Application Group, Supply Chain, and Packaging/Raw Materials to ensure first‑time-right production for NPDs.
• Run performance and consumer tracking
• —market trends, share evolution, activity post‑evals, Nielsen/panel/ad track analyses, copy validation, and consumer immersions.
• Manage brand communications & activations
• —agency briefs to production for ATL; BTL promotions, POS development; coordinate closely with CCSD and HO/branches for flawless execution.
• Drive competitive intelligence on communication, promotion, pricing, and sensory evaluation vs. competition; track PFME across the year.

Qualifications & Experience

• Education: Post‑graduate degree in Business Management (Marketing).
• Experience: At least 6-7 years in marketing/brand management or adjacent areas

Capabilities

Strong grasp of marketing fundamentals, P\&L basics, and research methods; excellent communication and interpersonal skills; comfort with change. Digital and commercial mindset, with some experience in ecommerce/quick commerce.

Leadership Behaviors

Results Focus, Insight, Service Orientation, Impact & Influence, Curiosity, Courage, and Proactive Cooperation.