Senior Director, Integrated Communications Planning - Beauty & Skincare

About the role

• Agency: Omd
• Job Function: Media
• Job Subfunction: Media Planning and Buying

About the role

Our team leads the inter-agency team (IAT) for this client, bringing media, Ecom/retail, creative, PR and influencer agencies together under one integrated communications strategy. As Senior Director, you'll set up that strategy and lead the agency ecosystem in delivering it.

In this role, you'll lead the integrated communications strategy for a global beauty and skincare client. You'll build the framework that decides when, where and how we reach people, then bring media, creative, PR, and influencer partners together to deliver it as one team.

Key Responsibilities

• Lead the client's inter-agency team (IAT) as the lead agency, setting the shared communications framework and coordinating media, Ecom/Retail, creative, PR, and influencer partners from brief to measurement
• Set up the ways of working across agencies, including shared briefs, planning rhythms, roles and decision-making, so that partners operate as one team
• Build and own the integrated communications framework for the business, connecting paid, earned, owned, CRM, content and local activation
• Turn research, data and cultural signals into clear insights and big ideas the client acts on
• Lead the work across internal teams and partner agencies in creative, PR and influencer, from first brief to post-campaign measurement
• Keep the plan current as platforms, technology and culture change
• Grow the client relationship as a trusted, solutions-minded advisor
• Lead, coach and develop your team

Qualifications and Experience

• 10+ years in integrated communications or media planning, with a track record of building strategic frameworks
• Experience leading or playing a central role in a multi-agency or inter-agency team (IAT) model, ideally as the lead or orchestrating agency
• Experience working across integrated agency teams, including creative, PR and influencer partners
• A strong grasp of media fundamentals, data and measurement
• Proven leadership of teams and client relationships on large, fast-moving accounts
• Clear, confident communication, from big-picture vision to detailed recommendations

N ice to have

• Advanced degree
• Experience with CRM, retail or local activations in beauty
• Experience leading communications strategy for beauty or skincare brands

• #LI-DH1 $120-$230K
• To the extent permissible by local law, Omnicom's policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.

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