Senior Director of Community - New Game

What You Will Do

• You will play a key role in developing a Community strategy and plan for Community Management, Social Media, and Influencers on an exciting, in-development IP-based new title.
• You will be responsible for building out a team to support the game in each of these areas.
• You will set strategy, develop tactics, and guide the Community team.
• You will play a pivotal role in shaping our game's online presence and fostering meaningful connections with our players. Your passion for gaming and in-depth knowledge of the digital content landscape will drive growth, visibility, and engagement with our brand.
• Develop and execute a global community, social, and influencer strategy that aligns with our game's brand identity and broader marketing goals to drive engagement, retention and advocacy among players.
• Establish communication channels and platforms to facilitate ongoing interaction between players, developers, and content creators.
• Act as the primary spokesperson for the community, collaborate with cross-functional teams, integrate community feedback into game development processes, and ensure a player-centric approach.
• Foster positive interactions and relationships within the community by promoting inclusivity, respect, and collaboration.
• Plan and execute community events and promotions to encourage participation and excitement within the community.
• Generate original ideas and concepts for content that showcase gameplay, highlight community events, and spotlight player achievements and stories.
• Engage with our community across various platforms, including responding to comments, participating in discussions, and amplifying user-generated content.
• Utilise analytics tools to track community engagement metrics, sentiment, and social media performance, deriving insights to inform strategies.
• Partner with the IP holder to manage and grow the community in a truly authentic way to respect and protect the brand.

What We're Looking For

• 10+ years of experience in community management, social media management, & influencer management in the gaming industry.
• Strong analytical skills, proficiency in analysing and interpreting community engagement metrics, and the ability to use data to drive decision-making.
• Deep understanding of gaming platforms, streaming services, and social media channels relevant to content creators.
• Deep understanding of the free-to-play landscape, player behaviour, and understanding of current gaming trends.
• Experience managing game communities & influencers.
• Experience developing programs that effectively engage different community segments throughout the product lifecycle.
• Experience working on games that utilise licensed IP
• Track record of developing engaging content and media that augments your community strategy.
• Team player - able to effectively engage stakeholders, agencies, partners & community members - able to hear, process, and respond to feedback to produce creative solutions to meet their needs.
• Ability to work cross-functionally with Marketing, LiveOps, Production, and Engineering.

Additional information

At Scopely, we create games for everyone - and want to ensure that the people behind our games reflect that! We are committed to creating a diverse, supportive work environment where everyone is treated with respect.

This role will have access to sensitive and/or confidential employee or customer personally identifiable information (PII) and/or Company financial information, and therefore will be subject to background checks upon receiving a conditional offer of employment.

Pay and benefits

For candidates in CA, CO, NJ, NY, and WA, the annual salary range is provided below. In addition to base pay, employees may be eligible for equity, bonuses, and a comprehensive benefits package, including healthcare benefits, retirement benefits, pet insurance, paid holidays, paid Scopely free days, and unlimited paid time off. Base pay offered may vary depending on job-related knowledge, skills, and experience.

CA, CO, NJ, NY, and WA Annual Salary Range $190,000—$240,000 USD