Senior Director, Strategic Growth Initiatives & Transformation

AI at SharkNinja

At SharkNinja, we're building an AI-native culture. We're not waiting for the future; we're creating it. Our people are expected to experiment boldly, adopt new tools, and continuously raise what's possible to create meaningful impact for our consumers. If you believe the best way to do your job hasn't been invented yet, you'll fit right in.

• Senior Director, Strategic Initiatives, Growth & Transformation
• Reports To: VP, Strategic Initiatives, Growth & Transformation
• Location: Needham, Massachusetts or London, UK (Hybrid)

Travel: Frequent domestic and international travel required.

About the Role

SharkNinja's most important growth and transformation initiatives are cross-functional in nature and require a team to partner across the enterprise to bring opportunities to life. The Senior Director, Strategic Initiatives, Growth & Transformation role is part of the team acting as an internal consulting engine for these moments. This role leads execution of SharkNinja's highest-priority growth initiatives.

Depending on your strengths and the team's needs, you may focus on geographic market entry, channel expansion, operating-model transformation, playbook building, or cross-functional synthesis.

You'll work alongside a team to remove barriers and drive growth.Reporting to VP Strategic Initiatives, Growth & Transformation you'll work as a trusted partner to the executive team and across every function, with the mandate to challenge the status quo and clear the barriers in the way.

Strategic Growth Execution

• Lead execution of SharkNinja's highest-priority growth initiatives, ensuring successful delivery of measurable business outcomes.
• Drive initiatives focused on geographic expansion, new market entry, channel expansion, direct-to-consumer growth, social commerce, and/or other strategic commercial opportunities.
• Translate strategic priorities into integrated execution plans, defining milestones, dependencies, risks, and success metrics.
• Build strong partnerships across the enterprise to align resources, priorities, and execution plans.
• Identify and resolve execution risks, removing barriers and driving timely decision-making.

Cross-functional Leadership

• Lead initiatives from desired business outcomes through implementation, adoption, and scale, ensuring long-term business impact.
• Develop and execute change management strategies that drive stakeholder alignment, organizational readiness, user adoption, and realization of intended business benefits.
• Coordinate activities across cross-functional teams to ensure successful execution.
• Drive accountability across stakeholders while fostering collaboration and alignment.
• Communicate initiative progress, risks, and recommendations to executive leadership.

Program Governance & Business Performance

• Build business cases and support investment decisions for strategic growth initiatives.
• Develop and maintain integrated project plans, governance processes, executive dashboards, and performance metrics.
• Monitor initiative performance against objectives and recommend course corrections.
• Lead post-launch reviews to evaluate business impact and identify opportunities for continuous improvement.

Transformation & Operating-model Enablement

• Stand up repeatable playbooks, standardized processes, and scalable best practices that allow new markets, channels, and categories to launch and scale faster.
• Diagnose structural, process, and capability gaps that impede expansion, and design operating-model changes that sustain impact beyond individual initiatives.
• Establish enterprise operating rhythms and governance that reinforce accountability, transparency, and drive rapid progress towards growth aspirations.

What Success Looks Like

• New markets, channels, or commercial models stood up against committed timelines and adoption targets.
• Measurable value delivered - revenue, margin, or efficiency - traceable to prioritized growth initiatives.
• Repeatable playbooks and operating rhythms adopted by functional teams and sustained beyond initial launch.
• Executive stakeholders aligned on priorities, with transparent reporting on progress, risks, and course corrections.

What You'll Bring

Experience

• 12+ years of experience in strategy execution, business operations, consulting, program leadership, commercial execution, or related disciplines.
• Proven track record leading complex cross-functional initiatives that deliver measurable business results.
• Experience executing market expansion, channel expansion, commercialization, or enterprise growth initiatives.
• Demonstrated experience leading AI-enabled initiatives, including evaluating, implementing, and driving adoption of solutions that create measurable business value and operational impact.
• Experience working with executive leaders and influencing decisions across complex matrix organizations.
• Willingness and ability to travel frequently, both domestically and internationally.
• Experience in appliances, home goods, consumer durables, or related consumer products categories is a huge plus - it accelerates learning of SharkNinja's products, channels, and customer base.
• Bachelor's degree required; MBA.

Core Competencies

• Exceptional program and execution leadership skills.
• Strong commercial and business acumen.
• Excellent analytical and problem-solving capabilities.
• Outstanding executive communication and presentation skills.
• Ability to influence and drive accountability without direct authority.
• Expertise in change management, stakeholder engagement, and organizational adoption.
• Strong understanding of AI technologies and their practical application to solve business problems and improve organizational performance.

Leadership Profile

• Results-oriented with a relentless focus on execution.
• Thrives in ambiguity and fast-changing business environments.
• Builds credibility through collaboration, influence, and consistent delivery.
• Demonstrates strong ownership and sound business judgment.
• Comfortable working across organizational boundaries to drive enterprise-wide outcomes.

How You'll Lead with SharkNinja's Success Drivers

• Rarely Satisfied: You challenge the status quo and push every growth initiative beyond "good enough" toward step-change impact.
• Progress Over Perfection: You move fast, learn from small failures, and keep initiatives advancing rather than stalling for certainty.
• Details Make the Difference: Your rigor ensures execution plans, milestones, and metrics hold up as initiatives scale.
• Winning is a Team Sport: You partner across functions so cross-functional teams win together, not in silos.
• Communicating for Impact: You deliver clear, honest communication that builds alignment from the front line to the executive team.

What We Offer

We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more. We empower personal and professional growth through high-impact learning and development opportunities and provide the chance to make a meaningful impact in a fast-paced, innovation-driven environment.

Salary and Other Compensation: The annual salary range for this position is displayed below. Factors which may affect starting pay within this range may include geography/market, skills, education, experience and other qualifications of the successful candidate.

The Company offers the following benefits for this position, subject to applicable eligibility requirements: medical insurance, dental insurance, vision insurance, flexible spending accounts, health savings accounts (HSA) with company contribution, 401(k) retirement plan with matching, employee stock purchase program, life insurance, AD&D, short-term disability insurance, long-term disability insurance, generous paid time off, company holidays, parental leave, identity theft protection, pet insurance, pre-paid legal insurance, back-up child and eldercare days, product discounts, referral bonus program, and more.

What We Offer

• We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more.
• We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what's possible.
• When you join, you're not just part of a company-you're part of an outrageously extraordinary community.
• Together, we won't just launch products-we'll disrupt entire markets.

• At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success.
• Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja's innovation every day.
• We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration.
• With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.