Senior Manager of Generative Engine Optimization

About the Role

Go Fish Digital is looking for a Senior Manager of Generative Engine Optimization to join our team. As Senior Manager of GEO, you'll help make GEO real for our clients. You'll turn strategy into organized, high-quality work across technical SEO, content, Digital PR, and entity optimization.

You'll be hands-on in the work: analyzing how brands appear across AI search experiences, building recommendations, coordinating delivery, and helping clients understand what the data is telling us.

You'll bring curiosity and follow-through to a quickly changing space, working with a supportive team that is building the next chapter of search marketing.

What You'll Do

Strategy & Execution

• Support GEO strategy and execution across a portfolio of client accounts, connecting recommendations to business goals and search opportunities.
• Conduct research across AI search results, brand mentions, citations, entities, competitors, and content gaps.
• Build actionable roadmaps and briefs covering technical SEO, content, structured data, entity optimization, and authority-building opportunities.
• Manage GEO experiments and pilots, documenting hypotheses, implementation requirements, results, and next steps.
• Stay current on generative search platforms and share practical findings with the team.
• Maintain organized documentation and clear workflows so work moves smoothly from insight to implementation.

Client Impact & Delivery

• Prepare client-ready analyses, recommendations, reporting, and presentation materials that make complex topics easy to understand.
• Lead or support regular client meetings, communicating progress, insights, risks, and opportunities with confidence.
• Coordinate with internal specialists to keep GEO deliverables on track, accurate, and aligned with broader account strategy.
• Help turn successful work into repeatable approaches, templates, and case-study inputs.
• Team Collaboration & Development
• Work closely with SEO, Content, Digital PR, Analytics, Paid, and Social teams to connect GEO recommendations to broader marketing programs.
• Support and mentor junior team members, offering thoughtful feedback and helping strengthen GEO fundamentals.
• Contribute to shared playbooks, processes, and internal training that make GEO delivery more consistent.
• Flag recurring client needs, operational gaps, and emerging opportunities to GEO leadership.

Data & Insights

• Track and interpret GEO performance signals, including visibility, citations, brand mentions, entity coverage, and organic-search trends.
• Partner with Analytics to develop reporting that helps clients make informed decisions.
• Use data and qualitative search observations to prioritize the work most likely to improve visibility and authority.
• Translate findings into clear recommendations rather than simply reporting what changed.

Growth & Learning

• Support proposals, audits, and new-business materials by identifying relevant GEO opportunities and contributing thoughtful recommendations.
• Contribute ideas, examples, and learnings that sharpen our GEO service offering and agency point of view.
• Share GEO learnings in internal and client-facing content.

What You Bring

SEO & AI Expertise

• 3+ years of experience in SEO, content strategy, digital PR, or a related search discipline.
• Solid grounding in technical SEO, content optimization, structured data, and how search engines and AI systems retrieve and synthesize information.
• Interest in generative search, LLMs, and the evolving ways people discover and trust brands online.
• You can organize a messy question, investigate it with the right data and research, and turn it into a useful recommendation.
• You're comfortable working with imperfect signals and know how to pair curiosity with practical judgment.

Client & Project Management

• Experience managing workstreams, timelines, and deliverables across multiple priorities with strong attention to detail.
• Clear written and verbal communication skills, with the ability to make technical concepts accessible to different audiences.
• You enjoy learning in public, testing new ideas, and helping a team get smarter together.
• You bring ownership, adaptability, and a genuine interest in where search is headed next.

What You Will Need

• Alongside your resume, craft a one-page cover letter that gives us some perspective into your unique journey and passion for this role. It's more than just a formality - it's our first introduction to you. Make it count. Without it, your application won't be reviewed.

Benefits & Compensation

We believe great people deserve great support. Our company offers competitive compensation and a comprehensive benefits package designed to support your health, well-being, and career growth, including:

• Competitive compensation
• Flexible work environment
• Medical, dental, and vision insurance
• Unlimited paid time off
• 401(k) with company match
• Company-paid life and disability insurance
• Paid parental leave
• A collaborative culture with autonomy and ownership
• Employee wellness programs and additional perks

• Additional Information
• No agencies, please.
• Please note that this job description is intended to describe the general nature and level of work being performed. It is not intended to be a comprehensive list of all responsibilities, duties, or qualifications, which may change based on business needs.
• At this time, we are unable to sponsor or transfer employment visas for this position.