Senior Manager, Social

The Role

Our Senior Account Managers are responsible for keeping on top of trends, developments, and best practices and putting them to optimal use for our client, a global media and technology company.

Our Senior Digital Marketing Account Managers work with brand-name companies who demand - and recognize - excellence. You'll be part of a cross-functional team that includes production and client services, all working to make sure client needs are anticipated and met.

As a Senior Digital Marketing Account Manager, you will be responsible for the following key areas: 1) design and execution of paid media strategy 2) acting as the primary POC for your assigned clients and channels by answering client emails and leading weekly calls 3) project management on accounts you own.

We are looking for a highly accountable and detail-oriented individual with the drive to work independently and stellar communication skills to join a thriving team. Ideal candidates will have had successful account management experience buying mobile app install campaigns across mobile ad networks, DSPs, and Apple Search. They will come from either the ad network/agency side, or user acquisition role on the client side.

What You'll Do

• Leading mobile app marketing strategy for DEPT mobile clients
• Managing a combination of managed service mobile partners and self-serve ad platforms
• Oversee budget across a variety of app install campaigns on mobile networks and Apple Search Ads.
• Engaging with the POCs across the various mobile network partners, managing all forms of communication from weekly calls to daily slack questions and requests
• Monitoring daily performance metrics and campaign pacing, identify irregularities or poor performance and communicate optimization recommendations to internal team, vendors, and clients
• Campaign set up - create tracking links, build and communicate campaign structure, pacing, benchmarks and objectives
• Troubleshooting across attribution vendors and advertising platforms, researching discrepancies and ensuring all necessary parameters and attributes are being properly tracked
• Operating as the mobile expert on a mobile account, being able to advise clients on many facets of mobile app marketing strategies and tactics
• Vetting new mobile partners through research to better prioritize the opportunity based on effort versus reward
• Identifying and executing tasks that will have the most significant impact in hitting targets.
• Implementing testing initiatives in key areas such as ad creatives, landing page messaging, landing page layout, audience segmentation, placements, networks, and 3rd-party tools.

What You Bring

• A minimum of 3 years' digital marketing experience experience and a minimum 1 year of experience in a client-facing digital marketing role
• Good pulse on mobile app industry and trends
• Experience working with an MMP
• Solid understanding of mobile app business models, platforms and app stores
• Understanding of mobile KPIs, mobile media buying tactics and strategies
• Strong analytical thinker - considers all details & angles of a situation
• Highly detail-oriented, organized, and able to excel while juggling many tasks at once
• Ability to clearly communicate & present strategies, results, and metrics to internal teams and clients
• Strong communication & interpersonal skills - ability to collaborate & work autonomously
• Self-starter mentality; comfortable with setting goals and achieving them.
• Computer-savvy, quick learner, and online problem-solver. Can easily figure out new technologies online.
• Innovative thinker and collaborative team player
• Proven prior work experience managing accounts with various goals and across several different industries (B2B, lead gen, eCommerce, B2C)

Additional things that will impress us

• You are an energetic and creative mobile marketing enthusiast; eager to roll up your sleeves and be hands on, learn, and grow in the app marketing space
• You are entrepreneurial spirited and a self-starter; able to work both independently and in a team environment
• You are comfortable working with 3rd party tracking platforms (ex: Kochava, Adjust, AppsFlyer, etc.)
• Experience with UAC campaigns, Apple search ads or 3rd party app networks

What Do We Offer?

We are a collaborative, open-door, best-idea-wins environment that fosters personal and company growth and has fun doing it. Here is a snapshot of our benefits package:

• Healthcare, Dental, and Vision coverage
• 401k plan, plus matching
• PTO
• Paid Company Holidays
• Parental Leave

We Support You Being You

We believe our work is its best when our people feel safe and free to be themselves. We're committed to an inclusive and barrier-free recruitment and selection process and workplace, regardless of anyone's identity, background, beliefs, lifestyle or disabilities. So tell us about any accommodations you need. It's totally confidential and only used to make sure you feel fully supported at every step.

We are a B Corp-certified company passionate about purpose-driven work. Our hope is that you can feel good about the contributions DEPT® is making to the world and we always have an open door for your ideas in making the world a better place.

DEPT® is a Growth Invention company built to help the world's most ambitious brands grow faster. Operating at the intersection of technology and marketing, our 4,000+ specialists deliver growth invention across Brand & Media, Experience, Commerce, CRM, and Technology & Data. We're 50|50 tech and marketing, partner-led, and first to move. Clients include Google, Lufthansa, Coach, eBay, and OpenAI.

Learn more about DEPT®

Diversity, Equity, & Inclusion

• We also encourage you to reach out to us and discuss any reasonable adjustments we can make to support you throughout the recruitment process and your time with us.
• Want to know more about our dedication to diversity, equity, and inclusion? Check out our efforts here.
• #LI-Hybrid #LI-Remote

• The anticipated salary range for this position is listed below.
• Salary is based on a range of factors that include relevant experience, expertise, physical location, and organizational impact.
• This is based on a 40-hour workweek and leveling.
• Keep in mind, we're flexible.

US Remote Range $85,000 - $95,000 USD