Senior Manager, Strategic Engagements

About the Role

We are looking for a self-starter with a proven track record of building relationships and taking full ownership of client inputs to deliver results. The ideal candidate owns the day-to-day client relationship, using Pacvue's platform and data to drive growth, surface opportunities clients might otherwise miss, and develop advertising strategy recommendations that guide execution across retail media platforms.

Day to day, this includes creating and managing paid search and display media strategies for various retailers, providing annual and ongoing budget recommendations to help clients hit their business objectives, flagging operational KPIs or opportunities that impact advertising effectiveness, and delivering regular reporting on performance.

This role requires someone who can dive into a large data set, build a strategy from it, and present a clear action plan that gets client stakeholders aligned.

Responsibilities

• Own day-to-day execution of the client relationship by building solid rapport, demonstrating transparency, and delivering results against joint business objectives, serving as the main point of contact for client stakeholders
• Develop growth plan recommendations for client accounts, gain client alignment, and execute against the agreed-upon approach, with manager guidance on complex or ambiguous scenarios
• Measure efficacy of the strategy through regular reporting against core retail media KPIs and ad-hoc audits to identify areas for refinement
• Leverage retail media activities and other retail readiness recommendations to drive increased traffic and conversion and organic search ranking improvement
• Highlight incremental sales opportunities to clients through participation in retailer programs, additional promotional opportunities, and recommendations to improve operational KPIs
• Develop annual budget recommendations and properly allocate across campaigns and retailers to align with business objectives, with manager review at key milestones
• Develop an annual marketing calendar incorporating key drive periods including relevant macro and micro seasons, new product launches, and client media calendars
• Leverage Pacvue technology to manage budget pacing, communicate with client on trends and pacing, and deliver results within client budget thresholds
• Prepare weekly and monthly retail media performance reports, analyze category trends, measure advertising and total sales, identify account trends, and perform competitive benchmarking across the client's product portfolio
• Support retailer share, revenue, and profitability goals for clients while integrating client's internal objectives such as driving innovation or key items or product lines
• Create retail media plans for new product launches, including recommendations for retail readiness across core KPIs
• Prepare and present regular business reviews with client teams
• Partner cross-functionally with Product, Sales, and Support teams to help resolve client issues as needed
• Identify and champion opportunities to streamline processes and build repeatable workflows, including through the use of AI tools, to improve team efficiency and client outcomes
• Responsible for reporting, analysis, and communication with Pacvue and client teams

Skills & Qualifications

• 5+ years experience working in e-commerce sales and/or digital marketing
• 5+ years previous client-facing account management experience
• The ideal candidate will be a self-starter, demonstrate ownership, work collaboratively, be transparent, be action and results oriented, and have strong analytical skills
• Proven ability to manage paid search and/or paid display strategies across retail media platforms (Amazon, Walmart, Instacart, Criteo, or similar)
• Demonstrate solid working knowledge of how retail media, sales, and operations connect
• Proven track record in relationship building and managing client stakeholders; working at or with agencies is a plus
• Previous people management or mentorship experience is a plus
• Previous product management, project management, financial analysis, negotiation and/or marketing experience is a plus
• Proven success in driving results and implementing ideas in a fast-paced environment
• Works efficiently and is always looking to streamline processes and workflows
• Excellent organizational, communication, and presentation skills
• Strong analytical skills, and the ability to take large data sets and extract actionable recommendations, are a must
• Experience using AI to expedite or build new workflows (Claude, ChatGPT, etc)
• Moderate to advanced Excel and PowerPoint skills are a must
• Amazon Marketing Cloud experience preferred; passion for measurement and data-based media activation

Benefits

• Flexible Paid Time Off
• Paid Holidays and Floating Holidays
• Medical, Dental, Vision, FSA, HSA with employer contribution, Life Insurance and Pet Insurance
• 401k with Employer Match
• Take up to 2 Days of Paid Time Off to Volunteer with a 501c Organization
• Paid Parental Leave
• Company-subsidized membership to Wellhub and Peloton
• Fertility and family-building information platform through Carrot

The annual base salary range for this position is $105,000-$130,000 USD. The actual salary will vary depending on the applicant's experience, skills, and abilities as well as internal equity and market data for their location. This position is also eligible for an additional annual bonus compensation through one of Pacvue's highly attractive incentive plans, full details will be provided during the recruitment process.

#LI-Remote