Senior Marketing Manager, LEGO® Adults Consumer Group

About the role

Just imagine shaping how adult audiences experience the LEGO® brand through campaigns, channels and creative partnerships. Then make it real.

About the role

As our Senior Marketing Manager, LEGO Adults Consumer Group, you'll lead go-to-market projects across adult-focused franchises, from the first brief through creative development and deployment across markets. Based in Billund, Denmark, you'll connect franchise priorities, agencies and insights to create integrated adult experiences.

Required Qualifications

• Owned integrated marketing campaigns from brief development and franchise alignment through agency delivery and market deployment.
• Developed marketing plans connecting franchise priorities, creative development and activation across markets.
• Briefed and managed in-house creative agencies, reviewing campaign assets against agreed objectives.
• Led campaign alignment with Heads of Franchise and Business and Marketing Leads at different levels of seniority.
• Managed external marketing partnerships involving celebrities and entertainment, partner and content teams.
• Delivered consumer-product marketing campaigns, including agency management.

Preferred Qualifications

• Created marketing campaigns for premium adult-targeted consumer products.
• Managed intellectual-property partnerships as part of marketing or campaign development.

What you'll build

• Lead adult cross-franchise campaigns from agency briefing through campaign development, playbooks and market activation.
• Define success measures and create After Action Reviews for key campaigns and initiatives.
• Develop owned-channel strategy across global social channels, LEGO Insiders and Digital Consumer Engagement.
• Shape influencer and celebrity activity with creative agencies and Entertainment, Partners and Content colleagues.
• Bring adult consumer insights into in-store communications with Shopper Marketing.
• Turn quantitative and qualitative research into clear audience and campaign direction.

Additional information

If you've worked in a role where you've brought franchises, agencies and partners together to deliver campaigns, you'll feel at home here. What matters most is recognising effective creative work, taking ownership and keeping work moving as priorities change.

Life on the team

You'll join the Adults Consumer Group and Franchises team, reporting to the Adults Head of Portfolio and Marketing Strategy. You'll work closely with Business and Marketing Leads across adult and kids franchises, as well as the Adult Consumer Group Marketing Director. You'll bring people together, stay persistent when plans shift and take ownership of a varied portfolio.

What success looks like

You'll become a go-to partner for adult marketing, connecting audience insight with creative campaign development and market activation. You'll use creative judgement to focus teams on campaign objectives. And you'll help expand the LEGO brand's footprint as a creative lifestyle brand for adults.

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What's in it for you?

Here is what you can expect

• Family Care Leave - We offer enhanced paid leave options for those important times.
• Insurances - All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
• Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.
• Colleague Discount - We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.
• Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.
• Your workplace: Your workplace will be the office, store or factory specified in this advert.
• Hybrid Working: Our hybrid work model, Best of Both offers you the option of flexibility to work from home up to two days per week. Your People Leader will discuss the principles of the model, including how this option applies to your role and team.

• Children are our role models.
• Their curiosity, creativity and imagination inspire everything we do.
• We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

• The LEGO Group is fully committed to Children's Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.
• Thank you for sharing our global commitment to Children's Rights.
• Just imagine building your dream career.
• Then make it real.
• Join the LEGO® team today.