Senior Marketing Specialist

Position Summary

The Senior Marketing Specialist supports strategic and tactical marketing efforts by executing campaigns, developing marketing materials, coordinating projects, and providing creative support across print, digital, and in-person channels. This role integrates creative support, project management, strategic communications, content creation, and digital marketing to enhance brand presence, generate new business, and drive property visibility.

The ideal candidate is organized, collaborative, and detail-oriented, with the ability to manage multiple projects in a fast-paced, deadline-driven setting. They will collaborate with brokers, local marketing and external clients to interpret project needs, communicate deliverable timelines, and help ensure a smooth, professional experience throughout the marketing process.

Position Essential Functions

Business Development & Pursuit Marketing

• Support the creation and assembly of proposals, presentations, and customized client communications.
• Collaborate with brokers, internal services, and creative teams to craft persuasive content that elevates storytelling and strengthens pursuit strategies.
• Develop or adapt team and market-specific capabilities, materials, social media content, and advertisements to position Transwestern in the marketplace.
• Partner with marketing and brokerage teams to enhance the clarity, impact, and cohesion of written and visual content.

Property Marketing & Campaign Execution

• Develop and execute marketing campaigns that support property launches, repositioning efforts, and tenant engagement, including brochures, flyers, email campaigns, social media content, event invitations, and web pages.
• Coordinate the development of property-specific campaigns for listings, events, and tenant outreach efforts.
• Ensure all content reflects consistent design, strategic messaging, and alignment with brand and property goals.
• Coordinate project timelines, deliverables, and vendor sourcing to ensure timely and on-budget execution.

Workflow Management

• Coordinate the production and timely distribution of marketing materials with internal stakeholders and external vendors.
• Maintain organized archives, project documentation, and marketing asset libraries for future use and efficiency.
• Leverage marketing platforms and shared tools to streamline collaboration and ensure on-time project delivery.
• Uphold brand standards by ensuring all marketing materials reflect consistent tone, design, and positioning.
• Support event planning and execution, ensuring brand consistency and alignment with broader marketing strategies.
• Support administrative marketing functions such as mail merges, content uploads, and cross-team approvals.

Content & Brand Stewardship

• Ensure all deliverables adhere to brand standards and reflect the company's voice, tone, and visual identity.
• Edit and refine content to improve clarity, storytelling, and message alignment across platforms.
• Uphold quality control across all materials to ensure consistent presentation and brand integrity.

Event Support & Market Engagement

• Coordinate logistics and create promotional materials for in-person and virtual events, including open houses, broker events, and networking functions.
• Assist in planning and executing events that align with marketing strategies and business development initiatives.
• Ensure all event-related deliverables are brand-aligned and effectively support audience engagement.

Client Communication & Team Collaboration

• Act as a responsive, professional point of contact for internal stakeholders, brokers, and external vendors.
• Collaborate with research, design, and brokerage teams to align marketing activities with business goals.

Position Requirements

Education

• A bachelor's degree in Marketing, Communications, Journalism, Business, Graphic Design, or a related field.

Experience

• 4-6 years of experience in a marketing, communications, or administrative role.
• Commercial real estate, property management, architecture, or professional services experience is strongly preferred.

Technical Skills

• Proficiency in Adobe Design is required; experience with Photoshop and Illustrator is a plus.
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook).
• Familiarity with CRM systems (e.g., Salesforce, HubSpot, xRM), marketing platforms (Hootsuite, HubSpot, Google Analytics).
• Basic understanding of digital marketing platforms, SEO, Google Analytics, and HTML.
• Familiarity with project management or collaboration tools is helpful.

Personal Skills

• Excellent written and verbal communication skills.Adaptability in a fast-paced environment.
• Strong organizational and multitasking capabilities.
• Proactively communicate with all stakeholders.
• Keen attention to detail with strong writing, proofreading, and editing abilities.
• Positive attitude, collaborative spirit.
• Self-motivated, proactive, and resourceful with minimal supervision.
• Professionalism, discretion, and confidentiality in handling sensitive information.

Work Shift

LOCATION: Atlanta, GA