Senior Media Planner (Direct IO)

The Role

We are seeking a Senior Media Planner (Direct IO) to lead digital-first media planning and activation with a deep emphasis on premium publisher partnerships, sponsorships, and cross-channel brand experiences. This leader will drive integrated display and video strategies in close collaboration with Programmatic teams, while ensuring traditional media expertise serves as an enhancement bringing breadth and rigor to our holistic approach.

As the day-to-day client lead, you will architect and oversee innovative digital activations, high-impact partnerships, and custom content programs that push brands forward. You will also guide selective traditional media executions (Linear, OOH, Audio) as complementary layers within the broader strategy. This role requires a strategic thinker with a strong POV, a drive to elevate partnerships, and the ability to challenge the norm in pursuit of brand-building outcomes.

If you excel in fast-paced environments, thrive on collaboration, and are passionate about cultivating talent and modern media craft, this is an opportunity to lead meaningful innovation.

You Will Be

Leading end-to-end strategy, planning, and activation across direct digital partnerships, including:

• Always-on, seasonal, and high-profile campaigns
• Digital-first sponsorships, tentpoles, and custom content integrations
• 360 activations spanning digital, physical, and experiential touchpoints

Driving modern partnership innovation by

• Identifying non-standard digital opportunities including custom content, creator tie-ins, experiential extensions, emerging formats
• Bringing forward new publisher, data, and measurement solutions that elevate client growth
• Championing advanced measurement adoption across digital partner programs

Shaping strategy & client leadership

• Building deep understanding of client business goals, audiences, and KPIs
• Ensuring all Direct IO activations ladder into unified, integrated media strategies
• Leading the full RFP process from brief development through vendor evaluation, negotiation, and final client presentation

Elevating operational excellence

• Improving workflows across planning, trafficking, reporting, and ad operations
• Developing negotiation best practices and actively upskilling the team
• Identifying incremental partnership opportunities and securing added value

Collaborating cross-functionally

• Partnering with Programmatic and Integrated Media leaders to deliver a cohesive Display & Video ecosystem
• Leveraging traditional media knowledge (Linear, OOH, Audio) as value-add expertise that informs and complements digital programs

You Must Have

• 3+ years of media planning & buying experience, with a strong emphasis on premium digital partnerships, sponsorships, and custom activations
• Proven ability to build and execute large-scale, publisher-direct programs that include brief development, partner vetting, negotiation, and storytelling through recommendations
• Strong understanding of digital media channels across display, video, social, and branded content
• Familiarity with programmatic and how direct and programmatic strategies intersect to create a unified media approach
• Experience overseeing or supporting traditional media (Linear TV, Radio, OOH)—not required but a meaningful plus
• Demonstrated ability to lead multiple projects simultaneously and deliver high-quality work in compressed timelines
• Strong relationship-building skills with publishers, vendors, and internal partners
• Experience developing processes and elevating operational efficiencies
• A future-focused, inquisitive mindset with a natural inclination to reimagine and improve

Additional information

At Wpromote, we believe that great work is only possible with great people. Our goal is to build a better, more inclusive work environment and support our people at every stage of their careers by prioritizing a strong work-life balance through our policies and benefits listed below. As a Best Place to Work according to both Ad Age and Glassdoor and Adweek’s Fastest Growing Digital Agency, we are moving fast to expand our teams and bring new experts into the fold to keep pushing the boundaries of what’s possible in marketing.

We offer

• Remote-first culture
• Unlimited PTO
• Extended Holiday break (Winter)
• Flexible schedules

• -100% paid parental leave
• -401(k) matching

• Medical, Dental, Vision, Life, Pet Insurance
• Sponsored life insurance
• Short Term Disability insurance and additional voluntary insurance
• Annual Class Pass credits and more!

The anticipated annual salary for this role will range from $77,000 - $90,000, based on consideration of a wide array of factors unique to each candidate, including but not limited to skill set, years and depth of experience, education and certifications, competitive benchmarks, scope of responsibility, market dynamics, geographic location, and respective state’s salary threshold for exempt employees. The total compensation package for this role will include benefits and an annual performance bonus.

• *This position may be performed remotely in most states within the US, with some exclusions
• While this role offers the flexibility to work remotely, we have office hubs in Los Angeles and New York, where you can join in on learning and development opportunities, fun events, take advantage of a space to work, and collaborate in person!
• This position is not eligible for immigration sponsorship

Important Notice: Beware of Job Scams

• Wpromote recruiting communications will only be sent through our official channels via wpromote.com email addresses.
• If you see a posting elsewhere that is not reflected on Wpromote.com/careers, it may be a fraudulent posting.
• We do not require payment or fees during the hiring process nor do we request sensitive information, such as Social Security numbers or payment details.
• Please safeguard yourself against possible scams and contact us if you encounter any suspicious activity.

Wpromote is committed to bringing together individuals from different backgrounds and perspectives, providing employees with a safe and welcoming environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where everyone can thrive, feel a sense of belonging, and do impactful work together. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our workplace.

• #LI-SD
• #LI-Remote