Senior Trade & Shopper Marketing Manager

About the role

Just imagine shaping how retail marketing is planned, executed and measured across online, offline and omnichannel experiences. Then make it real.

About the role

As our Senior Trade & Shopper Marketing Manager, you'll help strengthen retail execution and measurement across the LEGO® Group. During this 12-month contract, you'll connect trade and shopper marketing with commercial thinking, retail execution and evidence-based decisions. You'll help develop frameworks, processes and capabilities that make our retail marketing investment more effective.

We're pleased to share that we offer a hybrid working week arrangement called Best of Both, requiring 3 days in the office location and 2 days from home if you wish.

Relocation & visa assistance is not offered for this position.

The closing date for all applications is 16th November 2026. Please submit your CV in English.

Do you have what it takes

• Significant hands-on retail marketing experience, ideally within fashion, beauty, apparel, consumer electronics or fast-moving consumer goods.
• Delivered shopper marketing plans, both eCommerce and offline.
• Worked with B2B retail customers on retail or shopper marketing activity.
• Built Retail Execution plans or frameworks for retail marketing activity.
• Led change management when introducing new tools, processes or capabilities.
• Created case-for-change narratives to build stakeholder support for new initiatives.
• Familiarity with data-systems & how digital systems/products work would be a significant advantage (E.g. how data flows from front-line apps to data lakes & visualization layers, understanding how measurement tools in the market capture data)

What you'll build

• Help define our Trade Marketing development and measurement framework across online, offline and omnichannel retail marketing.
• Establish relevant metrics and approaches for assessing retail marketing effectiveness with Sales, Trade Marketing and Analytics & Insights teams.
• Bring external retail perspectives into the team, exploring developments inside and outside the toy category to identify opportunities and potential pilots.
• Identify end-user needs and help translate them into practical digital solutions and improved business processes.
• Build clear case-for-change stories that help teams understand and adopt new approaches for retail planning, execution tracking & measuring ROI.

Additional information

If you've worked in a role where you've combined Retail Trade Marketing development or Sales development with change management, you'll feel at home here. What matters most is connecting commercial needs with practical solutions that work for end users.

Life on the team

You'll join the Retail Centre of Excellence within Trade & Shopper Marketing. You'll work closely with colleagues across Digital Products, Analytics & Insights and Sales Planning. Curiosity matters here. So does collaboration, taking ownership and having the confidence to challenge existing thinking with evidence. You'll bring an outside perspective while learning the LEGO Group's own retail marketing context.

What success looks like

You'll help make Retail Trade Marketing Execution more structured, measurable and useful for the teams putting it into practice. You'll balance the needs of commercial and digital teams, navigate competing priorities and help colleagues adopt improved processes. Most importantly, you'll connect shopper marketing, retail execution and evidence-based decision-making in ways that support stronger retail marketing effectiveness.

#LI-MD1

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What's in it for you?

Here is what you can expect

• Family Care Leave - We offer enhanced paid leave options for those important times.
• Insurances - All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
• Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.
• Colleague Discount - We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.
• Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.
• Your workplace: Your workplace will be the office, store or factory specified in this advert.
• Hybrid Working: Our hybrid work model, Best of Both offers you the option of flexibility to work from home up to two days per week. Your People Leader will discuss the principles of the model, including how this option applies to your role and team.

• Children are our role models.
• Their curiosity, creativity and imagination inspire everything we do.
• We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

• The LEGO Group is fully committed to Children's Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.
• Thank you for sharing our global commitment to Children's Rights.
• Just imagine building your dream career.
• Then make it real.
• Join the LEGO® team today.