Senior Vice President, Health & Wellness

About the role

5W Public Relations, one of the largest independently owned PR agencies in the U.S., is seeking a Senior Vice President to lead our growing Health & Wellness practice. This is a senior communications leadership role for a PR professional who thrives at the intersection of strategy, storytelling and client partnership.

You'll provide senior-level strategic counsel to clients and agency leadership, help shape agency operations, drive new business growth, and build and mentor a high-performing PR team. You'll oversee a diverse portfolio of health and wellness brands, ensuring exceptional client satisfaction while delivering integrated communications programs that earn attention and drive results.

This is a hybrid role, with 3 days a week in office in our Tampa or Miami office.

Here's what you'll be doing

• Lead relationships with senior-level clients as their trusted communications advisor, with a deep understanding of their business, brand and future offerings
• Own a portfolio of Health & Wellness accounts, developing integrated, results-driven communications programs for B2B, HCP and consumer audiences across earned media, brand storytelling, digital, social and influencer channels
• Drive creative strategy across client teams, including brand narrative and key messaging, launch strategies, speaker engagements and award submissions, crisis communications, internal and external materials, and in-person and virtual activations and press events
• Provide top-tier strategic counsel and set the standard for quality work across the team, partnering with account teams to solve day-to-day client and media challenges
• Lead account management, including budgets and financial management, communications plans, client presentations and overall client satisfaction
• Oversee monitoring, reporting and results capture across GEO, earned media, and digital tools and insights
• Grow existing business by bringing forward fresh ideas, expanding programs and increasing agency revenue
• Raise the agency's visibility and reputation by leading new business initiatives, pitches and thought leadership
• Coach, mentor and motivate junior PR professionals

Here's what you'll have

• 12+ years of public relations and communications experience, with at least half in a PR agency setting
• Deep knowledge of the Health & Wellness category and regulated industries, including the media landscape and a strong network of key reporters, outlets and influencers
• Exceptional writing skills and strong attention to detail, with a track record of crafting PR programs, strategic plans and client-facing documents
• Proven success delivering communications programs that meet or exceed targets
• Ability to maintain and expand client relationships while pursuing and converting new business opportunities
• Experience leading, motivating and developing a PR team, with the ability to prioritize team workload and client expectations in a fast-paced agency environment
• Event and conference experience, including live and virtual activations
• A collaborative approach that builds relationships across the agency, bridges workstreams and drives positive morale