Sr. Ad Operations Manager, Social Marketing

About the role

The Social Marketing team focuses on ensuring the right content reaches the right customer wherever they are on social. We connect customers to relevant products through engaging, timely, and contextually meaningful experiences. We continuously evolve how products are discovered by translating customer behavior, trends, and platform dynamics into content that feels native, personalized, and aligned to how customers shop today.

We're looking for a Sr. Ad Operations Manager to own the operational backbone of our paid social program across platforms (ex Meta, Pinterest, TikTok, X, Snapchat, Youtube). Sitting at the intersection of marketing, creative, and technology, you'll be the primary liaison to our tech partners to unlock, test, and scale new ad formats and capabilities.

You'll turn strategy into executable, measurable campaigns: partnering with social media apps (SMAs) to run experiments, safeguarding channel health across platforms, and making sure creative, tagging, site experiences, and ad formats are launch-ready and performing.

This is a high-ownership role for someone who thrives on ambiguous, end-to-end operational problems, sets the standards and processes others follow, and continuously raises the bar on campaign performance at scale.

Key job responsibilities

• Serve as the operational bridge between marketing, creative, and tech, driving ad enablement, site flips, and new format rollouts end-to-end.
• Partner with SMAs to unlock and test new ad formats, acting as the primary liaison with tech teams to scope, prioritize, and enable experiments from concept through launch.
• Manage SMA operations to ensure channel health and operational readiness across platforms, including account structure, permissions, tagging/tracking, and compliance.
• Partner with channel owners to optimize live campaigns, surfacing performance insights and operational levers that improve efficiency and outcomes.
• Own the operational side of tracking and data hygiene so campaign reporting is accurate and trustworthy.
• Define, document, and continuously improve the ad operations playbook (intake, QA, launch checklists, troubleshooting), raising the bar for operational excellence.
• Proactively identify and mitigate operational risks; act as the escalation point for ad delivery, trafficking, and technical issues, coordinating rapid resolution to protect spend and performance.
• Manage relationships with relevant ad tech vendors, staying ahead of beta programs, new capabilities, and policy changes

Basic Qualifications

• 5+ years of program or project management experience
• Experience using data and metrics to determine and drive improvements
• Experience owning program strategy, end to end delivery, and communicating results to senior leadership
• Bachelor's degree or equivalent

Preferred Qualifications

• 2+ years of driving process improvements experience
• Master's degree, or MBA in business, operations, human resources, adult education, organizational development, instructional design or related field
• Knowledge of general AI tools
• Experience designing, implementing, and scaling upskilling, apprenticeship, or workforce development programs across large-scale operations or corporate environments, including forecasting workforce needs and leveraging analytics to drive program decisions

Additional information

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If the country/region you're applying in isn't listed, please contact your Recruiting Partner.

Pay and benefits

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave.

USA, NY, New York - 127,200.00 - 185,000.00 USD annually