Sr. Business Analyst - Marketing/Sales

Overview

Join a high-performing team delivering enterprise Marketing, Sales, and Digital Experience solutions across Esri. This role partners with Marketing, Sales, and technology stakeholders to understand business needs, optimize processes, define requirements, and deliver solutions across CRM, marketing automation, customer data platforms, web and content management, analytics, and enterprise integrations.

The ideal candidate combines strong business analysis and process improvement skills with an understanding of marketing and sales operations, customer engagement, and enterprise applications. You will translate business objectives into scalable technology solutions that improve customer experience, enable data-driven decisions, streamline workflows, and support business growth.

Responsibilities

• Lead requirements discovery through stakeholder interviews, workshops, process reviews, document analysis, use cases, and workflow assessments
• Partner with Marketing and Sales stakeholders to understand business processes, challenges, objectives, and opportunities for technology enablement
• Translate business needs into clear functional requirements, user stories, acceptance criteria, process models, and solution specifications
• Analyze current-state and future-state processes and recommend improvements to campaign execution, lead and account management, customer engagement, reporting, and operational efficiency
• Support requirements across marketing automation, CRM, customer data platforms, campaign and journey orchestration, analytics, personalization, and digital experience applications
• Collaborate with business owners, product owners, architects, data teams, and engineers to define scalable solutions, integrations, and data flows across enterprise applications
• Facilitate prioritization, backlog refinement, roadmap planning, MVP definition, and alignment on business value and delivery scope
• Support data and reporting requirements, including customer and account data, audience segmentation, campaign performance, lead engagement, and marketing effectiveness
• Define requirements for integrations and workflows across platforms such as Salesforce, Adobe Experience Cloud, SAP, ServiceNow, and enterprise data platforms
• Work with web and content management teams to improve digital experiences, content workflows, customer journeys, and integration with Marketing and Sales systems
• Support data governance, privacy, consent management, and compliance requirements, including GDPR and integrations with platforms such as OneTrust
• Coordinate functional testing, integration testing, user acceptance testing (UAT), release readiness, and post-deployment validation
• Work in Agile delivery environments to manage requirements, facilitate sprint activities, resolve questions, and maintain alignment between business and technical teams
• Evaluate emerging capabilities, including AI-powered assistants and automation, to identify opportunities to improve customer engagement and business processes
• Act as a trusted advisor to Marketing and Sales stakeholders, ensuring technology investments address business priorities and deliver measurable outcomes

Requirements

• 5+ years of experience as a Business Analyst supporting enterprise applications, business process improvement, CRM, marketing technology, sales operations, or digital platforms
• Experience gathering, analyzing, documenting, and validating business and functional requirements
• Strong understanding of Marketing and/or Sales processes, such as campaign management, lead management, account engagement, customer journeys, or performance reporting
• Experience facilitating workshops and collaborating with stakeholders across business and technology teams, including senior leadership
• Ability to translate business objectives into actionable requirements, process models, user stories, and acceptance criteria
• Understanding of enterprise applications, data flows, APIs, integrations, and cross-system dependencies
• Strong analytical, problem-solving, communication, and stakeholder management skills
• Demonstrated ability to manage competing priorities, resolve conflicting requirements, and build consensus
• Experience supporting testing, release activities, and Agile/Scrum delivery
• Incorporate appropriate security and data privacy safeguards into work activities, communications and deliverables to protect sensitive, confidential and regulated information
• Bachelor's degree in Information Systems, Business, Marketing, Analytics or a related field

Recommended Qualifications

• Experience with Salesforce CRM, Adobe Experience Cloud, or other enterprise Marketing and Sales platforms
• Familiarity with Adobe Experience Platform (AEP), Real-Time Customer Data Platform (RTCDP), Adobe Journey Optimizer (AJO), Marketo Engage, or Customer Journey Analytics (CJA)
• Understanding of customer and account data models, identity resolution, audience segmentation, campaign orchestration, and marketing automation
• Experience with marketing and sales analytics, dashboards, attribution, lead qualification, or customer engagement measurement
• Familiarity with enterprise content management platforms such as Adobe Experience Manager (AEM), web applications, personalization, and enterprise search
• Experience documenting APIs, integrations, data mappings, and workflows across Salesforce, SAP, enterprise data platforms, and other applications
• Knowledge of data governance, privacy, consent management, GDPR/CCPA, or OneTrust
• Familiarity with AI-enabled business workflows, chatbots, automation, or emerging customer engagement capabilities
• Experience with analysis and modeling tools such as Visio or Lucidchart and delivery tools such as Jira, ServiceNow, Workfront, or similar platforms
• Experience working in Agile/Scrum environments and supporting enterprise-scale technology initiatives

• #LI-TM1
• #LI-onsite

Total Rewards

Esri's competitive total rewards strategy includes industry-leading health and welfare benefits: medical, dental, vision, basic and supplemental life insurance for employees (and their families), 401(k) and profit-sharing programs, minimum accrual of 80 hours of vacation leave, twelve paid holidays throughout the calendar year, and opportunities for personal and professional growth.

Base salary is one component of our total rewards strategy. Compensation decisions and the base range for this role take into account many factors including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs.

A reasonable estimate of the base salary range is $81,120 - $141,440 USD