Sr. Manager / Director Demand Generation

Who you are

• You are a marketing athlete who understands how to build awareness and demand that turns into marketing qualified leads.
• You have experience building programs and campaigns both online and in the real world to generate leads that convert quickly into real pipeline.
• You know how to build relationships, move opportunities through the funnel and measure conversion and results.
• You are an impact player who can communicate with executives, be a trusted partner to sales, and you are ready to build a new team and brand.

What you will be doing

• Building quality campaigns and content targeted at multiple buying personas
• Taking the lead in all pipeline generating activities to build programs that capture new leads as well as helping move opportunities through the funnel
• Optimizing our website and channels to build our audience and capture new names that we can turn into new leads over time. Manage online advertising and SEO.
• Managing and executing web and trade show events that take the Simpplr message out to new audiences
• Be the boss of our email and campaign lists with a relentless focus on how to make them bigger, better and more segmented
• Own the pipeline target number. Manage and report on campaign and funnel metrics to consistently review and optimize campaign performance
• Partner with sales to inform, educate and enable them to turn marketing activities into prospects that buy
• Jumping into multiple activities as a great teammate and partner to help the entire team deliver on company and team goals
• Share the customer stories and be and advocate for the Simpplr mission

Qualifications & Requirements

What you did in the past that makes you a great fit for our team

• Proven track record of hands on marketing and demand generation experience where you have delivered results, and have the scars to prove it
• Experience with turning ideas into programs and result in qualified pipeline
• Ownership of multi-touch campaigns that cross over between online, events, emails and webinars
• You have personally recruited customer references and turned them into featured heroes
• Creative thinker who likes to have fun, think big, and take chances
• Previous experience in marketing enterprise cloud applications. Experience with CRM, Salesforce, HR, collaboration, chat or enterprise social a plus
• Experience using marketing automation solutions like Marketo, Hubspot, Campaign Monitor
• Great written and verbal communication skills. You can take complex ideas and make them simple, powerful and consumable by multiple audiences
• Real experience working side by side with Salespeople and turning them into advocates and fans

Additional Information

All your information will be kept confidential according to EEO guidelines.