SVP, Marketing

About the Role

OpenLoop's mission is to bring care anywhere by powering telehealth solutions at scale. As SVP of Marketing, you'll lead a team spanning demand generation, product marketing, lifecycle marketing, brand, and design; building the systematic, revenue-connected marketing engine that matches the pace of one of the fastest-scaling companies in digital health.

What You'll Do

Own marketing strategy and execution across demand generation, product marketing, lifecycle marketing, brand, and design; with outcomes tied directly to overall company revenue.

• Lead the demand gen team in driving both inbound and outbound pipeline across two distinct acquisition motions: self-service and B2B outbound/sales-assisted, ensuring they scale together rather than competing for the same demand.
• Own product marketing enablement and throughput for internal (sales, CS) and external (market-facing) audiences.
• Lead and elevate the brand and design function, bringing a growth marketing mindset to positioning, identity, and campaign execution for OpenLoop and its portfolio companies.
• Build out event marketing as a function from the ground up.
• Introduce a systematic, metrics-driven operating rigor across the team with clear KPIs, dashboards, and a regular measurement cadence.
• Coach and develop a team that already excels at execution and 0-to-1 work, building the prioritization frameworks and systems needed to scale it.
• Partner closely with Sales/Revenue leadership to keep the self-service and outbound motions aligned rather than cannibalizing one another.
• Serve as a senior marketing voice internally and represent the function to executive leadership.
• Other duties as assigned.

Who You Are

• Bachelor's degree in Marketing, Business, or a related field, or equivalent experience.
• 12+ years of B2B marketing experience, including senior leadership scaling multi-function marketing organizations.
• Proven experience running both a self-service and a B2B/outbound funnel at the same time without one cannibalizing the other.
• A track record of building systematic marketing operations including metrics, reporting, and prioritization frameworks, inside a high-growth environment.
• Strong people leadership across diverse marketing disciplines: demand gen, product marketing, lifecycle, brand, and design.
• A growth marketing mindset, with the ability to guide brand and design teams without being a hands-on practitioner.
• Hands-on comfort using AI to increase marketing team productivity, execution speed, and decision-making.
• Excellent executive communication and storytelling skills.
• Comfortable operating in a fast-moving, high-accountability environment.

Our Benefits

In addition, for salaried positions you would also be eligible for

• Medical, Dental, and Vision plans
• Flexible Spending/Health Savings Accounts
• Flexible PTO
• 401(k) + Company Match
• Life Insurance, Pet insurance, and more