Vice President, Advanced Advertising Strategy

About the role

The Vice President, Advanced Advertising Strategy will shape the long-term vision, strategic direction, and innovation agenda for NBCUniversal's advanced advertising business, translating market shifts, technology advancements, and evolving client needs into growth opportunities.

The role will take emerging ideas from their earliest stages through validation and toward commercial viability, working with Product and Strategy teams and ad-tech ecosystem partners to develop scalable businesses and capabilities aligned with NBCUniversal's broader priorities and technology roadmap.

Key Responsibilities

• Define the long-term strategy. Set NBCUniversal's advanced advertising vision, strategic roadmap, and investment priorities across audience intelligence, performance advertising, data collaboration, retail media, identity, measurement and attribution, emerging media channels, and AI-enabled advertising.
• Incubate and validate new growth opportunities. Take emerging ideas from initial thesis through business-case development, market validation, testing, and commercial readiness. Establish disciplined experimentation frameworks to determine which opportunities merit further investment and scale.
• Partner deeply with Product and Strategy. Work closely with Product teams to connect market opportunities to technology and capability roadmaps, and with Strategy teams to ensure advanced advertising priorities align with NBCUniversal's broader strategic direction.
• Identify and assess market disruption. Evaluate shifts in technology, consumer behavior, regulation, competitive dynamics, and advertising business models to identify where NBCUniversal should invest, partner, build, or experiment.
• Build connectivity across the ad-tech ecosystem. Develop relationships with operators, entrepreneurs, technology companies, platforms, and other innovators across the advertising ecosystem to surface emerging ideas, capabilities, partnership opportunities, and potential strategic investments.
• Advise senior leadership. Translate complex market developments and emerging opportunities into clear executive recommendations, strategic narratives, and investment priorities.
• Lead and develop a high-performing strategy team. Build a team that combines strategic rigor, intellectual curiosity, commercial orientation, and a bias toward action, while effectively leading initiatives that require influence across organizational boundaries.

Qualifications & Requirements

• 10+ years of experience in business strategy, corporate strategy, management consulting, advertising technology, media, digital advertising, technology, or a related field.
• Demonstrated experience developing new strategies, businesses, products, or capabilities from early-stage concept through validation and commercialization, connecting opportunities to client needs, market adoption, and business value.
• Strong understanding of the digital advertising ecosystem; experience in advertising technology, programmatic, CTV, audience and identity, performance advertising, data collaboration, measurement, or related areas strongly preferred.
• Established credibility and relationships within the advertising and technology ecosystem, with the ability to engage effectively with technology operators, entrepreneurs, platforms, partners, and other industry leaders.
• Exceptional strategic and analytical capabilities, including assessing emerging technologies, business models, partnerships, and investment opportunities; structuring ambiguous problems; and translating complex information into actionable strategies.
• Proven ability to lead complex, cross-functional initiatives, influence senior stakeholders without direct authority, and manage, develop, and motivate high-performing teams.
• Strong executive presence and exceptional written, verbal, and presentation skills, with the ability to make complex ideas clear and actionable.
• Highly proactive and intellectually curious, with a strong bias toward action and the ability to operate effectively in fast-moving, ambiguous environments.
• MBA or other relevant advanced degree a plus.

Additional information

Hybrid: This position currently has a hybrid schedule, which requires contributing from the office a minimum of four days per week. The Company reserves the right to change in-office requirements at any time.

This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website.

Salary range

$190,000 - $245,000 (bonus and long-term incentive eligible)