Vice President, Financial Planning & Analysis

About the Role

The Vice President, Financial Planning & Analysis (FP&A) is a strategic partner to the CFO and executive leadership team, leading FP&A and translating company priorities into financial frameworks that drive growth and profitability across retail, e-commerce, and wholesale channels. This leader builds and develops a high-performing team, embeds financial discipline across the organization, and serves as a trusted advisor to the Board and executive leadership.

Role and Responsibilities

As the Vice President, Financial Planning & Analysis, your primary responsibilities include the following:

Business Strategy

• Partner with the CFO and executive leadership team to shape and evolve the company's long-range strategic and financial plans.
• Translate company-wide strategic priorities into financial frameworks, business cases, and investment analyses that inform executive and Board decision-making.
• Lead evaluation of new business opportunities, including new channels, markets, product categories, and store growth, providing rigorous financial modeling and risk assessment.
• Lead capital allocation frameworks that prioritize investment across stores, technology, marketing, and product.
• Act as a trusted strategic advisor to department heads across merchandising, retail, e-commerce, marketing, and supply chain, ensuring financial discipline is embedded in decision-making.

Financial Planning & Analysis

• Own the annual budgeting process and rolling forecasts (monthly, quarterly, and long-range), ensuring alignment with company strategy and growth targets.
• Build and maintain financial models covering revenue, gross margin, operating expenses, headcount, and capital investment across all business channels.
• Deliver monthly and quarterly business reviews, providing variance analysis, KPI tracking, and clear narratives on business performance versus plan.
• Lead scenario planning and sensitivity analysis to help leadership navigate uncertainty and make informed, data-driven decisions.
• Oversee cash flow forecasting, working capital management, and capital expenditure planning.
• Partner with Accounting to ensure alignment between forecasts, actuals, and month-end close, maintaining data integrity across systems.

Retail & Omnichannel Economics

• Own store-level P&L and four-wall profitability analysis, including new store pro formas, payback and ROI tracking, and post-opening performance reviews against underwriting.
• Partner with Real Estate and Retail leadership on lease evaluation, renewals, relocations, and closures.
• Analyze omnichannel economics, including the halo effect of stores on e-commerce, cross-channel customer behavior, and fulfillment and return costs by channel.

Merchandise & Inventory Finance

• Partner with Merchandising and Planning on open-to-buy, inventory investment, and receipt flow to balance growth, margin, and working capital.
• Lead analysis of pricing, promotional, and markdown strategy and their impact on full-price sell-through and gross margin.
• Monitor inventory health metrics, including weeks of supply, aged inventory, and turn, and flag risks early.

Marketing & Customer Economics

• Partner with Marketing to evaluate return on paid media and brand investment, including CAC, LTV, contribution margin by channel, and incrementality testing.
• Build customer cohort and retention analyses to inform acquisition spend and clienteling investment.

Reporting, Systems & Methodology

• Develop and continuously improve reporting infrastructure and dashboards that give leadership real-time visibility into business performance.
• Own the planning and reporting technology stack (e.g., NetSuite, Shopify, BI tools), including integration and data governance across systems.
• Establish and document standard KPI definitions and calculation methodologies to ensure consistent, trusted reporting across the organization.
• Evaluate and responsibly adopt automation and AI tools to improve forecasting accuracy and team efficiency.

Leadership & Stakeholder Partnership

• Build, mentor, and lead a high-performing FP&A team, establishing best practices, processes, and career development paths.
• Serve as a key liaison between Finance and functional business leaders, fostering a culture of financial accountability throughout the organization.
• Present financial results and strategic recommendations clearly and persuasively to executive leadership and the Board, including preparation of Board materials.
• Support relationships with investors and lenders, including covenant compliance and reporting.

Qualifications and Requirements

• 8+ years of progressive experience in FP&A, strategic finance, or corporate finance, including 5+ years leading teams.
• Background in retail, apparel, luxury, or omnichannel direct-to-consumer brands strongly preferred.
• Proven experience owning budgeting, forecasting, and long-range planning at a growth-stage or scaling company.
• Expert financial modeling skills, with deep understanding of store economics, inventory, and margin drivers.
• Proficiency with ERP and BI systems (NetSuite experience a plus).
• Exceptional communicator who can turn complex analysis into clear, actionable recommendations.
• Bachelor's degree in Finance, Accounting, Economics, or a related field; MBA and/or CPA preferred.

What Success Looks Like in Year One

• A trusted, well-documented planning and forecasting process with consistent KPI definitions across the organization.
• A clear store investment and capital allocation framework adopted by leadership.
• Improved forecast accuracy and visibility into channel, inventory, and customer economics.
• A strong, engaged FP&A team with defined roles and development paths.

Pay and benefits

The annual base salary for this position is $175,000-$225,000. The base salary is determined by experience, education, skills, and location