Associate Director, Paid Search

About the role

• Agency: Omnicom Media
• Job Function: Media
• Job Subfunction: Performance Media

Who you are

• A paid media expert, you love developing innovative campaigns that challenge the digital norms and deliver outstanding results for your clients.
• You stay on top of the latest industry trends and enjoy bringing fresh ideas to your media plans and cross-discipline communications planning.
• You're comfortable managing client relationships and thrive leading world-class social programs.
• As a natural mentor, you enjoy developing strong cross-functional teams, nurturing your staff so they reach their full potential.

Responsibilities

• Serve as a resource for Managers, Sr. Associates, and Associates for advice and counsel as well as career development, training and motivating the team
• Recommend targeted, innovative media vehicles consistent with client's strategies and objectives
• Become an expert in the client's business and builds trusted partnerships with all levels of clients
• Develop, document, and implement Paid search and social media best practices within client accounts; Stay on top of the latest digital trends, innovations, and opportunities.
• Oversee Asana for task management and team collaboration
• Key participant in strategic media planning and execution
• Accountable for oversight of team structure and all day-to-day operations within the team for Paid Search and Paid Social
• Recognize and act on opportunities to grow business
• Develop, document, and implement Paid media best practices within client accounts
• Responsible for QA of initial campaign sell build outs (ensure tracking, budgets, audiences, creatives, and timing are correct)
• Oversee client budgets to ensure plans do not exceed Media Authorizations; Responsible for reporting budget plans and commissions to internal finance teams
• Master, identify and communicate trends in search and client industries
• Create and present case studies, POVs, etc.
• Experience analyzing multi-touch attribution reports (Nielsen, IRI, etc.)
• Analyze search planning budgets, of assigned accounts, to identify strengths and weaknesses and ensures proper financial allocation

Required Skills and Experience

• Substantial experience in account management, planning, and/or performance media experience
• Liaison between search and cross functional teams to help contribute towards a multi-channel approach/strategy
• Accountability for team development; this includes utilizing organizational tools such as L&D, creating internal
• Very strong experience in developing robust, creative, and innovative paid social / native advertising / content marketing programs - in excess of $1mm annually
• Strong understanding of cross channel planning, demonstrating strong coordination of digital and offline media efforts.
• Extensive experience writing and presenting relevant information
• Understanding of marketing and communications process, and ability to execute streamlined processes across clients, media partners, and other agencies.
• Demonstrated ability to grow junior talent and help develop team skills / careers
• Knowledge of all search and social platforms a must. This includes understanding of buying & reporting within platforms at this level for QA and training for teams
• Ability to multitask and handle other duties as assigned

Desired Skills and Experience

• Agency experience preferred
• Substantial managerial experience preferred

• 120,000 - 130,000
• To the extent permissible by local law, Omnicom's policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.

• Omnicom is committed to hiring and developing exceptional talent.
• We agree that talent is uniquely distributed, and we're focused on developing inclusive teams that can bring the best solutions to everything we do.
• We strongly believe that celebrating what makes us different makes us better together.
• Join us-we look forward to getting to know you.
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