Business Development Representative (BDR)

About the role

OptiSigns is transforming how businesses communicate with their customers and teams through scalable, cloud-based digital signage solutions. We're on a mission to become the #1 digital signage platform globally-and we're growing fast.

Why This Role Matters

The Business Development Representative (BDR) will be on the front lines of our expansion strategy, responsible for generating net-new pipeline opportunities through outbound prospecting. This role is designed for individuals passionate about breaking into SaaS sales, eager to master the fundamentals of outbound strategy, and ready to become a future Account Executive.

What You'll Own

• Primary Focus: Outbound Opportunity Generation
• Research and identify key prospects across priority industries and ICPs
• Launch outbound sequences via phone, email, and LinkedIn to drive initial engagement
• Book meetings for Account Executives by identifying pain points, business context, and alignment
• Maintain strong activity levels: 150+ outbound touches/day across multiple channels
• Use tools like ZoomInfo, LinkedIn Sales Navigator, and HubSpot to manage outreach and pipeline activity
• Sales Intelligence & Qualification
• Qualify interest and organizational fit based on OptiSigns' Ideal Client Personas
• Apply the MEDDIC framework to uncover Metrics, Pain, and Champion potential
• Track engagement and conversion metrics for continuous performance improvement
• Collaboration & Coaching
• Partner closely with AEs and marketing to support strategic account outreach
• Participate in weekly sales enablement and strategy reviews
• Receive continuous coaching with a clear path toward an Account Executive promotion track

Requirements & Qualifications

What Success Looks Like

• ICP Precision: Demonstrates mastery in identifying target accounts that align with OptiSigns' Ideal Client Personas and value delivery outcomes
• Stakeholder Accuracy: Maintains 95%+ accuracy when selecting and targeting the correct individual(s) based on seniority, role function, and decision-making potential
• Pipeline Discipline: Executes consistent daily activity across research, sequencing, and outbound contact-balancing volume with strategic insight
• Meeting Creation: Books an average of 2 net-new qualified meetings per day, contributing directly to team-sourced revenue pipeline
• Meeting Quality: Drives a >50% show rate for scheduled meetings, reflecting effective value messaging and prospect commitment
• Growth Trajectory: Shows increasing ownership of outbound strategy, motion discipline, and MEDDIC comprehension with a clear trajectory toward AE readiness

You Might Be a Fit If You Have

• 0-2 years of B2B sales, lead generation, or outbound experience
• A high-energy, self-starter mentality who thrives in a fast-paced environment
• Grit: you're excited to cold call, send 1:1 emails, and face rejection with resilience
• Excellent written and verbal communication
• Familiarity with LinkedIn Sales Navigator, HubSpot, or similar tools is a plus
• Hunger to grow into a full-cycle AE role

Career Path

The BDR program at OptiSigns is a springboard to an Account Executive role. You'll master prospecting, objection handling, discovery, and ICP targeting, all while helping our sales engine scale.

Compensation

• Base Salary: $50,000
• OTE: $80,000+ (uncapped incentives) based on opportunity development.

Ready to Build Your Sales Career?

If you're a motivated, fast-learning sales professional eager to start closing deals while developing pipeline-building and account expansion skills, we want to hear from you. Apply today and be part of OptiSigns' journey to revolutionize digital signage.

Benefits & Perks

• 401k
• Dental insurance
• Flexible schedule
• Health insurance
• Vision insurance
• Paid time off