Demand Generation Lead

About the role

You'll build the engine that fills Comfy's enterprise pipeline.

Comfy is the most powerful workflow engine for visual AI, used by 4 million people and a growing list of studios, agencies and brands. A few months ago we started selling Comfy Enterprise, and it's working. Today, most of our enterprise pipeline comes in on its own from the community. To grow the business many times over in 2027, that won't be enough.

As our Demand Generation Lead, you'll change that. You'll own enterprise pipeline from first touch to qualified meeting: turning our massive community and site traffic into enterprise leads, and reaching the studios, game companies, agencies and brands who haven't found us yet.

This is a 0>1 role and our first dedicated demand gen hire. You won't inherit a funnel, a scoring model or a campaign calendar. You'll build them, working closely with our Enterprise sales team, product marketing, community and growth. You'll stay hands-on: launching the campaigns, running the programs and wiring up the systems yourself, with AI doing as much of the heavy lifting as possible.

What You'll Do

• Own enterprise pipeline: Set the pipeline targets with sales, and be accountable for the meetings and qualified opportunities marketing creates each quarter.
• Turn the community into customers: Find the enterprise teams already using ComfyUI, Comfy Cloud and the API, and build the signals, routing and programs that move them to a sales conversation.
• Run account-based programs: Build target account lists with sales across film, VFX, games, advertising and brands, and run multi-channel plays that open doors at those accounts.
• Build the funnel and the stack: Own lead capture, scoring, routing and attribution in HubSpot, and use AI tools for research, enrichment and personalized outreach so a small team covers a lot of accounts.
• Make events and field marketing count: Turn NAB, SIGGRAPH, GDC, Cannes Lions, exec dinners and our own community events into pipeline, not just badge scans.
• Run paid and content programs that convert: Test paid, webinars, workflow demos and customer stories, keep what drives pipeline and cut what doesn't.
• Report what's working: Own the numbers from first touch to closed revenue, and share them openly with sales and leadership every week.

You Might Be a Good Fit If You

• Have 6+ years in demand generation or growth marketing, including owning enterprise pipeline targets at a B2B SaaS, developer-tools or AI company, with results to show.
• Have built demand gen 0>1: a funnel, a lead scoring model or an ABM program from a blank page.
• Have turned a product-led or community-led user base into enterprise pipeline.
• Are deeply data-literate and comfortable running HubSpot (or Salesforce), attribution and funnel reporting yourself.
• Are an early adopter of AI in marketing: you already use AI tools for research, enrichment, outreach and content, and want to build a lean, automated function.
• Stay hands-on: you'd rather launch the campaign than manage an agency doing it.
• Operate from first principles with high agency and low ego.
• Are SF-based or willing to relocate to join our in-person team.

Bonus If You Have

• Marketed an open-source or open-core product, and know how to grow a business without losing the community.
• Sold or marketed into the creative industry: film and TV, VFX, animation, games, advertising or agencies.
• Experience at an AI or developer platform company (APIs, model platforms, creative AI tools).
• Used Comfy or have real familiarity with AI creative tools.

Compensation

• Base salary: $ 200k-$280K
• Equity: + meaningful equity
• Plus benefits and relocation support for SF.