Demand Generation Manager

About the Role

Enavate is seeking a creative, analytical, and hands-on Demand Generation Manager to develop and execute integrated programs that generate qualified demand, create pipeline, and support revenue growth across our business lines. This is an individual contributor role with significant ownership of campaign planning, execution, measurement, and optimization-not a people management position.

You will partner with marketing leadership, Sales, lead development, and business stakeholders to turn growth priorities into effective campaigns. We are looking for someone who takes initiative, moves comfortably between strategy and execution, and uses data and AI to continuously improve results.

What You'll Do

Demand Strategy & Integrated Campaigns

• Develop and execute scalable, integrated demand generation plans aligned to business line priorities, audiences, and pipeline objectives.
• Own campaign planning and orchestration across inbound and outbound channels, coordinating content, digital, events, webinars, email, and account-based marketing programs.
• Develop campaign messaging and content, including email and nurture sequences, landing page copy, webinar promotions, and related campaign assets; use AI and collaborate with subject matter experts and creative resources for more substantial content.
• Build programs that support new customer acquisition as well as cross-sell and upsell opportunities in partnership with client marketing.

Pipeline Performance & Sales Alignment

• Drive qualified demand across the funnel, from awareness and engagement through opportunity creation; monitor lead quality and conversion.
• Partner with Sales and lead development teams to improve targeting, lead handoff, follow-up, nurture, and conversion to opportunities.
• Measure and report campaign and channel performance, including qualified leads, conversion, marketing-sourced pipeline, and contribution to bookings.

Optimization, Technology & AI

• Continuously test messaging, audiences, offers, channels, and conversion paths to improve campaign effectiveness and return on investment.
• Collaborate with digital marketing resources on paid media, SEO/SEM, retargeting, website conversion, and marketing automation.
• Use AI and automation thoughtfully to accelerate campaign development, improve targeting and personalization, and increase productivity.
• Help improve marketing technology, data quality, reporting, and campaign processes; manage campaign investments with an ROI mindset.

What You Bring

• 7+ years of B2B marketing experience, preferably in technology, software, IT services, or professional services, with demonstrated demand generation ownership.
• Proven ability to build and execute integrated campaigns that generate qualified opportunities and measurable pipeline.
• Strong understanding of B2B buying journeys, segmentation, account-based marketing, nurture, and funnel conversion.
• Comfort using marketing automation, CRM, and analytics tools (such as HubSpot, Microsoft Dynamics or Salesforce, and Google Analytics) to make decisions.
• Experience collaborating with Sales, lead development, and cross-functional business teams.
• Practical familiarity with AI-enabled marketing tools and a willingness to experiment, learn, and improve workflows.
• Strong B2B marketing writing and messaging skills, with experience producing effective, conversion-focused campaign copy and briefs for supporting assets.
• Strong project management, analytical, communication, and prioritization skills; comfortable working hands-on in a lean, fast-moving team.

Nice to Have

Experience with Microsoft business applications, ERP, cloud services, or the Microsoft partner ecosystem; experience supporting multiple solution lines or complex B2B sales cycles.

What Success Looks Like

A consistent flow of qualified demand; stronger lead-to-opportunity conversion; measurable marketing-sourced pipeline; compelling, timely campaign content; disciplined campaign execution; and ongoing improvement in efficiency and results.

What We Offer

At Enavate, we're committed to providing a supportive and rewarding environment that empowers you to thrive both professionally and personally. Here's a glimpse of the benefits and perks you'll enjoy as part of our team:

• Health and Wellness

We offer competitive health insurance, wellness programs, and mental health resources to support your well-being, both physically and mentally.

• Flexible Work Arrangements

We believe in work-life balance, which is why we offer flexible working hours and, where applicable, remote work options to help you manage both your professional responsibilities and personal needs.

• Professional Development

Your growth matters to us! We provide access to a range of training programs, workshops, and reimbursement for certifications and courses, helping you continuously expand your skills and advance your career.

• Generous Time Off

Take the time you need to recharge with unlimited paid time off (PTO), which covers vacation, sick leave, holidays, and personal days. We support you in maintaining a healthy work-life balance, so you can perform at your best.

• Team Member Recognition

We appreciate and celebrate the hard work and achievements of our team. Our team member recognition programs are designed to acknowledge your contributions and ensure you feel valued at every step of your journey with us.

For more details about the benefits available in your region, check out the following links:

• USA Benefits Guide
• Europe Benefits Guide
• Canada Benefits Guide

Work Structure & Collaboration

• At Enavate, we embrace flexibility in how we work, but we also believe that collaboration is key to our success. Our office locations in Tampa, FL, Fargo, ND, and Kyiv, Ukraine are central to our culture and provide a hub for team interaction and innovation.
• All North American new hires are onboarded in person at our Tampa office. Onboarding typically lasts 3 days, depending on the role, and provides a dedicated opportunity to connect with your leader, teammates, and our company culture.

Our Hiring Process

At Enavate, we take a thoughtful approach to hiring that ensures a great fit for both you and us. Our process includes:

• Intro Call - A brief conversation to get to know you, discuss your background, and determine if there's a mutual fit.
• Predictive Index Assessment - We use the Predictive Index to understand your natural strengths and how they align with the role and our team dynamics.
• Interviews - A combination of technical and cultural interviews, focused on your expertise, problem-solving abilities, and alignment with our core values.
• Debrief - Our team will come together to discuss your fit for the role and next steps.
• Offer - If all goes well, we'll extend an offer and welcome you to the team!

• We aim to provide you with a clear understanding of your fit with Enavate, and we want to ensure you feel confident in your decision to join us.
• Join Us in Our Mission!

• At Enavate, we believe in transforming businesses and the lives they touch - because to us, it's personal.
• If you're ready to make an impact, we invite you to be part of a team that listens, challenges, collaborates, and takes action.
• Together, we're reshaping the future of ERP and how businesses operate, offering fresh perspectives and innovative solutions.

Are you ready to transform your career and help us shape the future? Enavate is the place for you.