Director, Brand Partnerships - Xsolla Advertising & Rewards

About You

• We're looking for an entrepreneurial commercial leader to build Xsolla's brand partnerships business from the ground up.
• This is not a traditional sales role. We're seeking someone who thrives in ambiguity, enjoys creating new revenue streams, and has experience bringing innovative advertising, commerce, loyalty, identity, and consumer engagement products to market.
• You will work at the intersection of gaming, commerce, advertising, identity, and consumer engagement to help leading brands connect with millions of gamers through Xsolla's ecosystem.

The ideal candidate has experience selling into brands, agencies, loyalty teams, media buyers, retail marketers, and commerce organizations. They understand how to translate product capabilities into compelling business outcomes and are comfortable helping define both go-to-market strategy and product direction.

• This role will be responsible for establishing Xsolla's brand-side commercial motion, identifying early lighthouse customers, developing strategic partnerships, and helping shape the next generation of Xsolla advertising and consumer products.
• If you're excited about building a new business rather than inheriting one, we'd love to hear from you.

Responsibilities

Build Xsolla's Brand Commercial Business

• Develop and execute Xsolla's brand-side commercial strategy.
• Establish and scale a repeatable sales motion for brand partnerships.
• Identify, prioritize, and close early lighthouse partnerships.
• Build relationships with brands, agencies, loyalty platforms, retailers, and financial services companies.
• Create scalable partnership frameworks that can grow into a global business.

Own Brand, Agency, Loyalty, and Consumer Partnerships

• Serve as Xsolla's commercial leader for non-gaming and non-performance marketing demand partnerships.
• Build relationships across brand marketing, media, CRM, loyalty, growth, and innovation teams.
• Develop partnerships that drive value across Xsolla's advertising, rewards, identity, and commerce ecosystem.
• Establish Xsolla as a strategic platform for brands seeking meaningful engagement with gaming audiences.

Influence Product Direction

• Act as the voice of the market for products including:Xsolla AdsXsolla RewardsXsolla IDXsolla BackpackXsolla ChoiceFuture audience, loyalty, and advertising products
• Gather customer feedback and influence product roadmaps.
• Help define packaging, positioning, pricing, and commercial models.
• Partner with Product and Marketing teams to bring new solutions from concept to market.

Develop New Revenue Streams

• Identify opportunities for:Sponsored rewardsBrand-funded offersLoyalty integrationsAudience targeting solutionsIdentity-powered marketing productsCommerce and retail partnerships
• Build business cases and commercial frameworks for new products and services.

Establish Measurement & Attribution Standards

• Partner with Product, Data, and Marketing teams to define measurement frameworks for brand partners.
• Develop brand lift, incrementality, attribution, engagement, and conversion methodologies that demonstrate partner value.
• Help shape how Xsolla measures and communicates success for emerging brand-focused products.

Collaborate Across Xsolla

• Partner closely with:Global Business DevelopmentProduct ManagementMarketingAdsRewardsIdentityCommerceExecutive Leadership
• Support strategic customer conversations and executive-level business development initiatives.