Go-to-Market Manager, Retail Media Network

Essential Duties

The position includes, but is not limited to, the following essential job duties, responsibilities and requirements:

Pricing, Rate Card & Yield Strategy

• Own development and optimization of Retail Media pricing strategies and rate cards.
• Establish pricing frameworks across onsite, offsite, in-store, sponsorship and emerging media products.
• Develop product packaging and bundled solutions that maximize advertiser value and revenue growth.
• Analyze inventory utilization, demand trends and sell-through rates to identify yield optimization opportunities.
• Recommend rate card adjustments, premium inventory offerings and seasonal pricing strategies.

Go-to-Market Strategy & Commercialization

• Lead GTM planning and commercialization of new Retail Media products and partnerships.
• Define product positioning, value propositions, messaging and launch strategies.
• Partner with Product and Operations teams to ensure commercial readiness and successful launches.

Sales Enablement & Cross-Functional Education

• Create and maintain pitch decks, product guides, FAQs, playbooks and rate cards.
• Lead Retail Media training programs across Sales, Marketing, Operations and partner teams.
• Serve as internal Retail Media subject matter expert.

Cross-Functional Leadership

• Act as primary liaison across Sales, Product, Marketing, Analytics, Finance and Operations.
• Drive alignment on commercialization priorities, launch timelines, and revenue objectives.

Job Requirements

• Bachelor's degree in marketing, business or related field preferred.
• Minimum five to seven years of retail media experience, including pricing strategy and sales enablement.
• Must be able to adapt rapidly to changing environment, while managing multiple priorities to deliver on deadlines.
• Self-starter who is comfortable, building programs and defining ways or working
• Strong communication skills with ability to influence and partner cross-functionally with various levels of leadership.

Physical Requirements

• Work requires frequent sitting, standing, walking and use of keyboard/computer.
• Work requires occasional bending, reaching and lifting/moving up to 35 pounds.
• Work is subject to tight deadlines and interruptions can be stressful.
• Travel to store locations as necessary.
• Sit for long periods of time.
• Operate computer keyboard and mouse for data entry.
• View computer monitor
• Hear and speak via telephone.
• Reach forward and/or overhead.

Work Environment

• The noise level in the work environment is usually moderate at a normal range.
• The lighting will include natural light from the outside as well as fluorescent lighting throughout the work areas.
• Work with minimum direction and periodic supervision.

Job Description Acknowledgment

This Job Description indicates the general nature and level of work to be performed in this position and it is not intended to contain or be interpreted as a comprehensive inventory of all the duties, responsibilities, functions and qualifications required of the position. The incumbent may be asked to perform other duties and will be evaluated, in part, on performance of the tasks listed in this job description.

As with all positions, the responsibilities and duties of this position may change. The Company reserves the right to revise this Job Description at any time with or without notice. This Job Description does not constitute a contract for employment and either the incumbent or the Company may terminate employment at any time, for any reason, with or without notice.

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Circle K is an Equal Opportunity Employer.

The Company complies with the Americans with Disabilities Act (the ADA) and all state and local disability laws. Please inform the Company's Human Resources Representative if you need assistance completing any forms or to otherwise participate in the application process.

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