Inside Sales and Lead Generation Representative

About the role

Monroe Tractor is a well-known and respected construction equipment and agricultural equipment dealer with over 75 years of experience servicing the northeastern US. With 18 locations throughout New York, Pennsylvania, Vermont, Connecticut, and Massachusetts, we pride ourselves on providing best-in-class sales and support to over 15,000 hardworking customers. Since our founding in 1951, the industries we serve have been transformed by the technologies, equipment, and capabilities undreamed of decades ago. But the people we serve haven't changed, and neither have we. We're still a family-owned business!

The Inside Sales and Lead Generation Representative is a professional sales position in which one is required to sell wholesale equipment to prospective customers within your assigned territory. Successful Inside Sales and Lead Generation Representatives will be regularly reaching out to new customers, establishing long-lasting customer relationships, assist customers with equipment management, and be a resource to your customers when resolving product issues. You will be expected to help increase the sales, profit, and productivity of each customer by offering comprehensive recommendations based on their needs.

Qualifications

• Proficiency with cold calling experience is required
• Prior experience with high-value capital goods (trucking/industrial equipment). Construction equipment and/or agriculture equipment is highly preferred
• Proven sales success in which goals were achieved or exceeded
• Problem-solving skills
• Strong independent work ethic, able to collaborate with internal staff to achieve individual as well as branch goals
• Excellent customer service skills; a builder of relationships
• Clear and concise communications
• A strong sense of urgency, focusing on time & territory management
• Strong computer skills with a priority on Microsoft Office programs

Responsibilities

• Engage with customers through effective communication by making outbound calls to potential new customers
• Maintain current customer relationships by communicating with them consistently
• Develop and maintain a comprehensive database of current and prospective customers via the company's CRM (HubSpot)
• Research and qualify new leads to enhance your sales pipeline, aiming to close sales and meet or exceed sales targets
• Maintain in-depth knowledge of construction machinery features, benefits, and applications to recommend suitable equipment to collaborate with customers
• Assist customers by asking questions and listening carefully to their responses
• Explain product performance, application, and benefits to prospective customers
• Describe all equipment options available for customer purchases
• Build strong rapport and life-long relationships with customers
• Effectively overcome objections, close sales, and perform all other steps of the sales process in accordance with company standards
• Generate accurate sales quotes, purchase orders, and invoices
• Understand current OEM and 3rd party finance programs to remain competitive in the market
• Act as liaison between parts, service, and equipment sales departments to ensure seamless communication and collaboration
• Partner with outside sales reps to manage customer relationships and ensure timely delivery
• This is an in-office role, interacting via the phone, or with walk-in customers

Pay

• $45,000 - $60,000 base annual salary plus commission

Sales Benefits

• Base + Commission / Bonus Pay Structure
• Competitive Pay Plan
• Frequent Industry Training

Benefits

• Medical, Dental & Vision Insurance
• 401K Plan + Match
• Competitive Paid Time Off Policy
• Short/Long Term Disability
• Annual Reviews
• Generous Commission Plan