Local Sales Manager

Responsibilities

• Recruit, retain and effectively train top sales and support talent on how to sell TV and TEGNA's portfolio of digital products.
• Lead and develop a team of Account Executives and Account Managers, creating a culture of accountability, collaboration and strong sales performance.
• Provide hands-on field coaching, including prospecting, client meetings, needs analysis, proposal development, presentations and closing business.
• Identify market potential through lead generation, prospecting and qualification, with a strong focus on growing local direct business.
• Develop sales strategies to ensure the team meets or exceeds revenue goals across broadcast, streaming, CTV and digital.
• Hold the team accountable for sales activity, pipeline development, new business growth and individual performance goals.
• Analyze client needs to develop integrated marketing solutions that deliver measurable results, while completing required business activity reports and forecasts.
• Develop strong relationships with local clients, agencies and community partners, manage key accounts with the team and ensure excellent customer service.
• Identify opportunities to grow revenue through sponsorships, sports partnerships, special projects and integrated marketing programs.
• Collaborate with the Director of Sales on forecasting, budgeting, pricing strategy and revenue planning.
• Review and adjust metrics to monitor sales performance, market share and emerging business opportunities.

Requirements

• Minimum 5 years of successful broadcast TV sales and account engagement experience, including demonstrated sales leadership experience.
• Proven track record of achieving or exceeding sales goals in the broadcast TV industry, including linear TV, streaming, digital and OTT/CTV.
• Strong background in local direct business development, with previous success as an Account Executive preferred.
• Established leadership skills and demonstrated ability to recruit, coach and develop high-performing sales teams.
• Strong understanding of integrated marketing solutions, including digital advertising platforms, audience data and campaign performance.
• Strategic thinker and disciplined executor comfortable developing and making recommendations to senior management.
• Ability to build an inclusive, positive and accountable sales culture.
• Proficiency with Excel, Word, PowerPoint, WideOrbit Sales, Salesforce, WideOrbit Traffic, WideOrbit Analytics, Comscore, Matrix, Media Monitors and qualitative data.
• Ability to manage multiple tasks and projects effectively under deadline pressure.
• Strong attention to detail, problem-solving skills and accuracy.
• Strong presentation and communication skills with internal and external customers and partners.

This position is eligible for Companies Bonus Plan(s).

Benefits

TEGNA offers comprehensive benefits designed to safeguard the physical, mental and financial health of our employees and their families. TEGNA offers two medical plan options for full and part-time employees through Blue Cross Blue Shield of Texas, as well as access to dental and eye care coverage; fertility, surrogacy and adoption assistance; disability and life insurance.

Our 401(k) program offers full, part-time and temporary employees the opportunity to contribute 1% - 80% of their pay on a pre-tax basis to TEGNA's 401(k). Contributions made up to the first 4% of pay are eligible for a 100% match from the company and are 100% vested from day one.

Regardless of participation in TEGNA medical plans, ALL employees and their eligible family members receive nine free virtual doctor's appointments with a physician through Teladoc, and 12 free annual therapy sessions with a licensed clinician through Spring Health.

TEGNA offers a generous Paid Time Off (PTO) benefit as well as nine paid holidays per year.

• Some jobs are covered by a collective bargaining agreement and thus some or all of the benefits described herein may not apply. For example, some newsroom bargaining unit employees receive health and retirement benefits under plans administered by the union.