Manager, Sponsorship New Business

About the role

The Manager, Sponsorship New Business, is a key member of the Business Development team responsible for generating revenue by developing and selling integrated marketing partnerships for the NFL globally.

This position will work collaboratively across the NFL to identify partnerships that support key initiatives such as NFL FLAG, International growth, audience growth across youth, multicultural and women, and game innovation.

Given the new business focus of this position, we are seeking candidates with a demonstrated track record of independently sourcing, negotiating, and closing sponsorship or partnership deals, and who can quickly contribute to revenue growth.

Responsibilities

• Responsible for developing a global pipeline and executing partnerships with blue-chip brands to reach Sponsorship revenue goals
• Cultivate global and local market category prospects through category analysis and market research, with a focus on international markets without a dedicated new business resource
• Establish and build relationships with key external contacts (e.g., corporate decision makers at Fortune 500 companies and influencers in the sports marketing and agency world)
• Pursue prospects through contact strategy, development, and delivery of sales presentations, negotiation, and contract execution
• Actively contribute innovative thinking and fresh ideas that help lead to new revenue-generating sponsorship opportunities and contribute to cross-functional working groups consisting of key internal stakeholders (e.g., Media, IT, Football Operations, Social Responsibility, etc.) to develop customized marketing platforms that align with prospective partner objectives
• Develop and write strategic, customized presentations and partnership proposals for prospects
• Effectively maintain sales pipeline and reporting documents, as well as other duties as directed
• Help manage Sponsorship Business Development Senior Coordinator contributions to the team in partnership with the Senior Director

Required Qualifications

• Bachelor's Degree
• 5+ years of direct sponsorship sales experience at league, team, agency and/or company
• Hands-on experience leading the full new-business sales cycle, from prospecting through deal execution, required

Preferred Qualifications

• Excellent written and verbal communicator; ability to build trusted relationships and influence across all levels both internally and externally
• Proficient with MS Word, Excel and PowerPoint

Other Key Attributes / Talent Characteristics

• Energetic, self-starter with a passion for uncovering synergies between Fortune 500 brands and the NFL
• Strong knowledge of sports marketing and/or sponsorship landscape
• Proficient in conducting industry research, prospecting, outreach, pitch ideation, and proposal development
• Excellent written and verbal communicator
• Ability to build trusted relationships and influence across all levels, both internally and externally
• Experienced in leveraging your network to initiate and develop relationships with senior-level marketing executives

Physical Demands

• N/A

Travel

• Travel as needed for new business meetings (expected 10 percent of time)

Terms /Expected Hours of Work

• Expected 40-hour work week with limited weekend travel

Salary / Pay Range

This job posting contains a pay range, which represents the range of salaries or hourly rates that the NFL believes, in good faith, at the time of this posting that it might be willing to pay for the posted job in the location(s) specified. The NFL expects to hire for this position near the middle of the range. Only in truly rare and exceptional circumstances, where an external candidate has experience, credentials, or expertise that far exceed those required or expected for the position, would the NFL consider paying a salary or rate near the higher end of the range.

Salary $95,000—$110,000 USD

Benefits Information

To learn more about our comprehensive benefits offerings, please visit: NFL BENEFITS

At the NFL, in-person work at our offices is a top priority because it allows us to collaborate more effectively, build stronger connections, and maintain the culture that drives our success. This role requires onsite presence at an NFL office or stadium location, and remote and/or hybrid working options are not offered.

NO RELOCATION ASSISTANCE WILL BE PROVIDED.

NFL Leadership Attributes

• Build Talent: We develop and nurture potential, empowering individuals to grow and succeed.
• Execute: We take action with precision, delivering results that drive our goals forward.
• Inspire: We motivate others through vision, energy, and a commitment to excellence.
• Live Our Values: We embody our core principles in every decision and action.
• Know the Business: We stay informed, understand our industry, and make decisions that strengthen our position.
• Think Big: We challenge the status quo, envision bold possibilities, and strive for transformative impact

Who You Are

Talent Attributes: What we expect for our employees

• Embody an enthusiastic, proactive can-do attitude
• Embrace grit, free from ego or entitlement
• Excel as a relationship builder, with the ability to influence
• Eager learner, driven by passion rather than just ambition
• Encompasses an incredible work ethic with an agile mindset