Marketing and Events Manager - TestAssure - Brydon Portfolio Company

About the Role

TestAssure is hiring a Marketing Manager to execute demand generation programs that drive pipeline and brand awareness. This is a generalist role at the center of our marketing engine that will report to the Director of Marketing. You'll manage or support multi-channel campaigns, webinars, conference and trade show execution, and partner marketing initiatives. You'll also work closely with sales, partnerships, customer success, and leadership to bring TestAssure's story to the market.

This role is a great fit for someone who enjoys variety, can move fluidly between projects, enjoys hands-on execution, and has strong evaluation skills over how their programs perform.

What You'll Do

• Support execution and optimization of integrated demand generation campaigns across email, paid, organic, and partner channels to drive pipeline and awareness
• Support planning and on-site execution for conferences and trade shows, including logistics, booth strategy, staffing coordination, and pre/post-event follow-up
• Support brand marketing efforts, including messaging consistency, content development, and campaign creative
• Contribute to product marketing initiatives such as launches, sales enablement content, and positioning
• Collaborate with channel and technology partners on co-marketing campaigns, joint content, and shared events
• Manage marketing programs in HubSpot, including campaign builds, email sends, landing pages, and workflow automation
• Track, analyze, and report on campaign performance and ROI
• Manage vendor and event budgets, timelines, and deliverables

What We're Looking For

• 5+ years of B2B marketing experience, with a strong track record in events
• Hands-on experience managing digital campaigns, webinars, and conferences/trade shows
• Experience with HubSpot (or a comparable marketing automation platform)
• Strong project management skills - able to juggle multiple campaigns and deadlines independently
• Comfort working cross-functionally with sales, partners, customer success, and leadership
• Clear, effective writing and communication skills
• Data-informed approach to evaluating and improving campaign performance
• A generalist mindset and comfort with hands-on execution
• Willingness to travel occasionally (approximately 10-25%) for conferences, trade shows, and staff meetings

Nice to Have

• Experience building and managing paid ad campaigns
• Experience with partner or channel marketing programs
• Familiarity with brand and product marketing fundamentals (positioning, messaging, launches)
• Experience marketing to enterprise or HRIS/HR technology buyers. Note: Workforce management (WFM) industry experience is not required - we're prioritizing strong marketing fundamentals over domain-specific background.

Benefits & Perks

• Salary: ~$85,000/year
• Location: Fully remote (US-based)
• Reports to: Director of Marketing
• Travel: Occasional (10-25%) for conferences, trade shows, and staff meetings

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