Sales Director

Position overview

This position reports to the SVP of Sales and plays a key role in driving new business and expanding relationships with agencies and brands. Your day-to-day will include pitching Adelaide’s solutions, collaborating with internal teams to solve client challenges, engaging with agency and brand decision-makers, and managing opportunities in our CRM.

You’ll lead pitch conversations, support pilot programs, build relationships across the buy and sell side, and contribute to Adelaide’s presence in key markets. You’ll help grow Adelaide’s presence in your region and collaborate closely with colleagues across our New York, Chicago, and London offices.

This is a remote role with regional requirements; candidates must reside in the New York Tri-State Area to support in-market meetings and client engagement.

The scope and level of responsibility will be calibrated based on experience, with opportunities to take on increasing autonomy and strategic impact over time.

This role offers a competitive compensation package consisting of a base salary plus performance-based commission, with commission making up approximately 40% of total On-Target Earnings (OTE).

Base Salary Range: $115,000 - $138,000

OTE Range: $190,000 - $230,000

Final compensation will be calibrated based on experience and the level at which the candidate is hired.

What you'll learn

An important part of our culture is continuous learning and the open sharing of ideas. We offer:

Access to a broad network of investors and advisors who can help you and your team succeed

Mentorship from executives with decades of experience in AdTech and media

Regular internal knowledge-sharing sessions

An education budget to support ongoing professional growth and development

In this role you'll learn

• The media quality ecosystem—including verification, MTA, MMM, and emerging attention-based measurement tools
• How digital media “pipes” work and influence media quality and performance
• Best practices for running a full pitch cycle with agencies, brands, publishers, and platforms
• Approaches for managing accounts from early prospecting through pilots and long-term partnerships
• Ways to partner cross-functionally to solve client challenges and support successful campaigns
• Techniques for representing Adelaide across the buy and sell side and engaging senior stakeholders
• How to spot market opportunities and contribute to commercial strategy
• Skills that drive ownership, adaptability, and resilience in a fast-moving environment

Core responsibilities

• Sell an innovative approach to rating and measuring media quality
• Build and deepen relationships with stakeholders across agency holding companies, major independents, and key brand partners
• Represent the company with platforms and publishers while advocating for the next generation of media quality measurement
• Lead pitch processes involving multiple stakeholders (publishers, agencies, brands)
• Collaborate cross-functionally to solve client challenges and deliver impactful solutions
• Manage opportunities and pipeline within our CRM (Hubspot)
• Engage in outreach to prospective and existing clients
• Participate in events and conversations that elevate Adelaide’s presence in the market

What you'll bring

• Bachelor’s degree
• Several years of experience in adtech, media measurement, or digital media sales (generally 3–6+ years), with scope calibrated based on experience

• Ability to manage sales cycles from outreach through close
• Strong communication and relationship-building skills
• Comfort with prospecting, outreach, and client engagement
• Familiarity with media technologies, measurement tools, or analytics
• What will set you apart

• Established relationships across agency holding companies or major independents
• Proven success driving revenue in a fast-paced environment
• Experience leading high-impact pitch conversations with multiple stakeholders
• Familiarity with verification, MTA, MMM, or related measurement tools
• Ability to identify market opportunities and contribute to commercial strategy
• Comfort representing a technical or measurement product externally
• Experience influencing stakeholders or improving sales processes

Benefits

• Health & Wellness
• Medical, dental, and vision insurance
• Paid time off
• Parental leave
• Employee development & wellness stipend
• Holiday break
• Volunteer time off
• Financial & Compensation
• Competitive salary
• Performance-based quarterly bonus
• Stock options
• 401(k) retirement plan
• Workplace & Equipment
• Remote-first environment
• New York office access
• Access to available WeWork spaces