Vice President of Social, National

Vice President of Social, National, COURIER

Remote (U.S.-based) | Full-Time | Starting at $120k annually

Courier

Newsroom is committed to building an inclusive workplace that values diverse perspectives and lived experiences. We strongly encourage women, people of color, individuals with disabilities, LGBTQ+ candidates, and those from all backgrounds to apply.

Topline

COURIER seeks a Vice President of Social to join its national division.

Reporting to the Managing Director of COURIER's national team, the VP will build and maintain a robust social media presence for @CourierNewsroom's social accounts across all platforms - including video-based platforms (Instagram and TikTok) and text-based platforms (Facebook, Twitter/X, Threads, LinkedIn, and Bluesky).

Role & responsibilities include

• Steer National brand's editorial and digital engagement strategy across all relevant social media platforms to achieve audience reach, engagement, acquisition and online fundraising goals
• Direct content creation (graphics & video) informed by COURIER editorial drumbeats, including brainstorming new ideas and managing projects from concept to completion
• Closely monitor current events to create relevant social content that aligns with COURIER's editorial priorities
• Identify and establish media-sharing partnerships with content creators, mission-aligned organizations, celebrities, and influential social personalities that expand audience reach, content distribution and growth opportunities
• Direct national social content, talent-led social products, and collaborative partnerships
• Track, analyze and report on social KPIs, providing actionable recommendations to improve performance based on the data findings
• Test and optimize social content, publishing and distribution strategies to improve results
• Drive measurable audience conversion from social platforms to COURIER's newsletters, podcasts, web shows, and other owned products
• Lead COURIER national's marketing efforts, in coordination with HQ support staff
• Create and maintain a regular social marketing calendar, promoting COURIER's national products (newsletters, web shows, podcasts, etc.) with measurable growth and engagement results
• Lead and develop National social team, staff, establishing clear expectations and accountability, while serving as a mentor
• Send bi-weekly round-ups of national content to COURIER's marketing list
• Manage independent social contractors

The ideal candidate will have some of the following

• Minimum of 8 years of experience in social content curation and creation
• A political expert in their own right, with a strong understanding of the national and gubernatorial political landscape and the ability to quickly and accurately break down the news
• Strong background in political content creation, with preference given to candidates with newsroom, campaign, advocacy organization, or PAC experience
• Graphic design experience (required for this role)
• Strong knowledge of best practices in social video publishing
• Excellent written and verbal communication skills, with a keen eye for design
• Video editing skills are not required but preferred

Compensation and benefits

• The annual salary for this role starts at $120,000
• Unlimited Paid Time Off (PTO), 11 paid holidays a year
• Full suite of health benefits
• Flexible working arrangements
• $500 home office reimbursement

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