Vice President, Sales Channels

About the role

We’re ready to bring on a dynamic Vice President, Sales Channels to lead the next chapter of growth for our sales organization. This is a high-impact leadership opportunity for an accomplished, high-energy sales executive who knows how to build winning teams, accelerate growth, and deliver results at scale. The ideal leader brings a strong execution mindset, a competitive drive, and a proven track record of leading large, geographically dispersed sales organizations and partner ecosystems.

We’re looking for someone who can set a bold sales strategy, translate it into action, and inspire teams to consistently outperform - while building strong partnerships and creating a culture of accountability, speed, and winning.

In this role, you will be responsible for leading Brightspeed’s consumer sales channels and delivering subscriber, revenue, and customer growth objectives. This leader will develop and execute a scalable, high-performing multi-channel sales strategy across Door-to-Door (D2D), Inbound Sales, Digital and Affiliate Partnerships, Indirect Sales, MDU/Communities, and Outbound Sales.

You will create a disciplined performance culture focused on profitable growth, channel productivity, sales quality, conversion, customer experience, and operational execution. The role requires strong cross-functional leadership and close partnership with Marketing, Product, Customer Care, Operations, Finance, Network, and other functions to deliver Brightspeed’s growth objectives.

You will lead Brightspeed’s consumer sales engine, owning the strategy and execution required to accelerate subscriber, revenue, and customer growth. You will build and scale a high-performing, multi-channel sales strategy across Door-to-Door (D2D), Inbound Sales, Digital and Affiliate Partnerships, Indirect Sales, MDU/Communities, and Outbound Sales - ensuring each channel delivers against ambitious growth and performance goals.

You will set a high-performance, results-driven culture grounded in accountability, speed, and execution. With a relentless focus on profitable growth, channel productivity, conversion, sales quality, and customer experience, you will continuously optimize performance and identify new opportunities to expand Brightspeed’s reach and competitive position.

Success in this role requires an enterprise mindset and the ability to turn strategy into results. You will partner closely with Marketing, Product, Customer Care, Operations, Finance, Network, and other leaders to remove barriers, capitalize on market opportunities, and deliver an integrated go-to-market approach that drives sustainable growth for Brightspeed.

As Vice President, Sales Channels, your duties and responsibilities will include:

Sales Growth & Performance

• Lead the execution of a scalable, growth-driven, multi-channel consumer sales strategy aligned with Brightspeed’s business objectives
• Deliver gross sales, net adds, revenue, ARPU, conversion, premium mix, and channel productivity targets
• Establish clear performance expectations and operating rhythms across all sales channels
• Drive sales quality and sustainable growth by managing performance beyond gross sales, including sales-to-install conversion, cancellations, customer quality, and revenue realization
• Continuously evaluate channel performance and shift resources, investment, and focus toward the highest-performing growth opportunities
• Drive disciplined execution of pricing, promotions, products, and go-to-market strategies across the sales organization

Channel Leadership

Lead performance across D2D, Inbound, Digital/Affiliate, Indirect, MDU/Communities, and Outbound Sales

Develop channel-specific strategies while ensuring the overall portfolio operates as an integrated consumer acquisition engine

Optimize channel mix based on growth potential, economics, customer quality, and market opportunity

Build repeatable sales processes, performance standards, and operating disciplines that can scale with the business

Partner Performance & Management

• Build and manage a high-performing ecosystem of sales partners and affiliates
• Establish rigorous partner scorecards covering volume, productivity, conversion, sales-to-install, cancellations, customer quality, revenue performance, and economics
• Hold partners accountable to clearly defined performance and quality standards
• Identify performance gaps quickly and implement corrective actions with urgency
• Scale high-performing partners and markets while proactively addressing underperforming relationships
• Ensure compensation and incentive structures reinforce the right sales behaviors and sustainable customer growth

Operational Excellence

• Create a highly disciplined operating cadence with clear KPIs, scorecards, performance reviews, and accountability
• Use data and analytics to identify performance opportunities and translate insights into measurable actions.
• Drive continuous improvement in sales productivity, conversion, quality, and customer experience.
• Partner cross-functionally to identify and remove friction throughout the sales and customer acquisition journey
• Maintain strong financial discipline around CAC, channel economics, productivity, and return on sales investment

Customer-Centric Growth

Ensure sales strategies and behaviors consistently deliver a high-quality customer experience

Balance acquisition volume with customer value, revenue, retention potential, and long-term economics

Partner with Marketing, Product, Care, and Operations to ensure a seamless customer journey from demand generation through sale and installation

Leadership & Talent

• Build and lead a high-performing sales leadership team with clear accountability for results
• Create a winning culture characterized by high standards, speed, accountability, transparency, and a bias for action
• Develop strong frontline leadership and ensure consistent execution across internal teams and external partners
• Recruit, develop, coach, and retain high-performing sales talent
• Build a strong succession pipeline and continuously strengthen organizational capability
• Communicate with clarity and create alignment around priorities, performance, and expected outcomes

Bachelor's degree required; MBA or advanced degree preferred

• 15+ years of progressive sales leadership experience in telecommunications, technology, or high-volume consumer services
• Significant experience leading complex, multi-channel consumer sales organizations
• Proven experience across multiple acquisition channels, including D2D, contact center/inbound, digital, indirect/partner, and MDU sales
• Strong financial and operational acumen with demonstrated understanding of P&L, CAC, revenue, ARPU, conversion, and channel economics
• Experience leading large-scale, geographically dispersed internal and partner sales organizations
• Demonstrated experience transforming a sales organization and partner ecosystems, and creating operating discipline in a high-growth environment
• Demonstrated ability to use analytics and performance management to identify issues, make decisions, and drive rapid improvement
• Strong track record of developing talent and building high-performing leadership teams
• Exceptional leadership, negotiation, communication, and cross-functional influence skills
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