VP of Sales

About the role

As VP of Sales, you'll lead Smarty's sales organization and own the strategy, team, and results behind our new business growth. You'll join a company that's proven, profitable, and very good at what it does. We're looking for a leader who will raise the bar even higher.

We expect you to deliver predictable, scalable revenue growth: setting a clear strategy and ambitious targets, building a pipeline and forecast leadership can rely on, and holding the team accountable for results.

You'll be expected to hire and develop great salespeople, build a culture of ownership and high performance, and partner closely with Customer Success, Marketing, and Product so every customer gets real value from Smarty. This role is for a proven sales leader and builder who wants to own the strategy and build the structure that delivers consistent results.

This is a full-time, onsite role in our Orem, Utah office.

What You'll Do

• Develop and own the strategic sales plan, including design, segmentation, and quota setting, in partnership with the CEO and company leadership
• Build, lead, and scale a high-performing sales team, including org design and headcount planning, hiring, onboarding, and ongoing development
• Own the sales pipeline and forecasting process, providing accurate and timely revenue projections to leadership
• Own the sales department budget, including tooling, travel, and resource allocation
• Own the sales methodology, process, and tech stack, including CRM administration and sales enablement tools, and audit processes as needed to ensure proper execution
• Serve as an executive point of contact for strategic and high-value accounts, and engage directly on key deals as needed
• Hold weekly one-on-ones and pipeline reviews with each sales team member to drive deal progression and remove blockers
• Partner with Marketing, Product, and Customer Success to align sales strategy with product positioning and pricing decisions
• Monitor market trends and competitive activity, and adjust sales strategy and messaging accordingly
• Develop and refine sales playbooks and training programs to build breadth and depth across the team
• Own sales compensation plan design and administration in partnership with HR and Finance
• Lead the annual performance review process and provide ongoing coaching to improve individual and team performance
• Present regular business reviews and revenue updates to company leadership

What You Bring

• 7-10+ years of experience in B2B SaaS sales, including 3-5+ years in a senior sales leadership role such as VP of Sales, Head of Sales, or Sales Director
• Demonstrated success building and scaling sales teams and organizational structure
• Track record of designing and hitting revenue targets, ideally in a subscription or usage-based pricing model
• Experience owning a sales budget and making resource tradeoffs against revenue goals
• Strong command of pipeline management, forecasting methodology, and sales tech stack decisions; experience with Salesforce or a similar CRM preferred
• Excellent communicator, able to translate sales data, market trends, and strategy into clear direction for the team and for leadership
• Bachelor's degree or equivalent experience
• What We'll Do for You

Benefits & Perks

• Compensation for this position: Base: $150,000-$200,000
• Variable: $150,000-$200,000
• OTE: $300,000-$400,000

100% paid health, dental, and basic life insurance premiums (including family coverage)

• Long-term disability insurance
• Generous PTO that increases with tenure
• 401(k) with company matching
• Ongoing training and professional development
• Drinks, snacks, team lunches, and activities
• In-office chiropractic services

To apply

• About Company ---

Meet Smarty.

• You may not have heard of us, but you've probably benefited from our work.
• Smarty is a leader in location data intelligence, helping businesses around the world verify, standardize, and enrich their address and location data at scale.
• When a package reaches the right door, an order ships without a hitch, or a journey reaches the right destination, there's a good chance we helped.

• We've built all of this the hard way: self-funded, profitable, and on our own terms.
• That independence lets us make long-term decisions, invest in our people, and hold a high bar for our work.
• We’ve been recognized as a Top Workplace four years running, thanks to a culture that values our people just as much as our products.