Senior Manager, Paid Search

About the role

With a career at The Home Depot, you can be yourself and also be part of something bigger.

Position Purpose

The Sr. Manager, Paid Search manages a team of associates responsible for ideating, directing, executing and optimizing paid search investments for The Home Depot.

This responsibility includes not only executing the previously agreed upon plans, but also requires a high level of critical thinking skills in order to leverage unexpected opportunities as these arise, and the ability to communicate and justify any changes to key stakeholders and business/initiative leaders across the enterprise.

The ability to evaluate and synthesize data is also a prerequisite for success given the complexity of the multiple data sources used in the decision-making processes. The Sr Manager is expected to stay current on emerging technologies and advertising offerings that could impact the channel, and be open to pilot new offerings and translate findings into updated channel strategies.

Key Responsibilities

• 10% Collaboration - Partner with measurement teams to develop reporting tools and monitor ongoing performance of The Home Depot's activities against top industry benchmarks to inform strategies; leverage competitive insights on an ongoing basis to evolve strategies
• 30% Drives Results - Select, develop, motivate and/or influence team of associates, agency partners and other internal and external stakeholders Support selection and management of external vendors as needed to support appropriate omni-channel strategies
• 50% Strategy - Develop strategic planning initiatives and ensure business initiative omni-channel plans are aligned and executed. Accountable for strategy and content development by the strategy and experience teams; Develop feedback loop with executive leadership and stakeholder teams to educate and inform of any changes/course corrections to these strategies based on opportunities that arise; act as key stakeholder and subject matter expert supporting cross-functional initiatives
• 10% Test & Learn - Test and Learn - Steward and democratize test and learn initiatives that will help support frictionless customer experiences, drive our business and create competitive advantage

Direct Manager/Direct Reports

• This Position typically reports to Director, Media
• This Position has various Direct Reports

Travel Requirements

• Typically requires overnight travel less than 10% of the time.

Physical Requirements

• Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.

Working Conditions

• Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.

Minimum Qualifications

• Must be eighteen years of age or older.
• Must be legally permitted to work in the United States.

Preferred Qualifications

• Ability to convey complex or technical ideas and processes in easy-to-understand terms to diverse audiences
• Seven to 10 years of experience actively managing and implementing paid search campaigns, budgets and teams at an agency and/or large retailer.
• Previous experience with retail websites highly preferred.
• Previous experience working with large established platforms and partners (e.g., Google, Microsoft, SA360)

Minimum Education

• The knowledge, skills and abilities typically acquired through the completion of a high school diploma and/or GED.

Minimum Years of Work Experience

• 7

Competencies

• Action Oriented
• Business Insights
• Decision Quality
• Collaborates
• Optimizes Work Processes
• Balances Stakeholders
• Builds Networks
• Communicates Effectively
• Drives Results